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The structure of the informational package for selected educational direction

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Lugansk national taras shevchenko university
43 Name of the course.
55.Evaluation Criteria (in %).
56.Language teaching.
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MINISTRY OF EDUCATION AND SCIENCE OF UKRAINE


^ LUGANSK NATIONAL TARAS SHEVCHENKO UNIVERSITY


Department of Social pedagogic and social work


WORKING EDUCATIONAL PROGRAMM

Disciplines“Advertising-information technologies in social work”

for speciality(es)_Social work____mag._______

form of studies ____fulltime________________________


RATIFIED


On meeting of department

Minutes No.1 from 28.09.09


Head of the chair ___________(signature)


Re-approved: minutes No. ______d.d. ____________


Re-approved: minutes No. ______ d.d.____________


Re-approved: minutes No. ______d.d. ____________


Agreed:

Head of Scientific
Methodology Department ___________ L.P. Masjuta


Lugansk 2009





Luhansk National Taras Shevchenko University

Working curriculum

^ 43 Name of the course.

“Advertising-information technologies in social work”

Form (s) of study: full-time.

Specialty (-awns): Social Work.

44 Course code

[ІФ] / [Соц_роб_09]/ [3_1_14]

45 Type of course (mandatory or optional).

Compulsory

46 Year (years) of study

3(third)

47 Semester/semesters.

6

48 Number of credits ECTS.

3,5

49 Surname, name, position, rank and degree teacher (teachers), who teach discipline.

Syomkina Inna Sergeevna - an assistent of the pulpit social pedagogically and social work(3 building,auditorium 4-12)

50 The aim of the cource(in terms of study resuet and competence).

the purpose given course is a help student,training on professions "Social work",assimilation of the main regularities and technology of the undertaking advertising-information campaign,possess the package of the knowledges and skill required for completion of successful advertising activity in branches.

51 Forewords (actual knowledges required for assimilation of the course)

Theory and practice of the social work, Technologies of the social work

52 Contents of the course

№
Substantial number modules and their structure

 
general
lectures
seminars / (sander ave)
labs.
random.

(indiv.)




Module 1















1.1
The Mass media as one of the factor of the influence upon personality.
8
2



-
6

1.2
The Feature social-pedagogical factor of the influence upon behaviour of the personalities
12
2



-
10

1.3.
The Categorization type and forms advertising- information product in social work
14
2
4
-
8

1.4.
The Notion of the social advertisment,her(its) functions and categorizations.The Typical particularities tele- and radio-social advertisment
16
2
4
-
10

1.5.
particularities of the use the advertisment in social work
8
2






6

1.6.
Social advertisment as one of the directions of the State Social service of the Ukraine,particularities of her(its) development


12
2
2
-
8




Module 2.

















2.1.
The Main advertising-information technologies in social work.
12
2
4
-
6

2.2.
the notion press-relize,press-announcement and press-conference.Particularities of the development press-relize
12
2
4
-
6

2.3.
The Adjustment of the relationships with the public and other partner's organization by social workman by means of advertising-information technology.
10
2
2
-
6

2.4.
the notions about relationship with the public,their indications.Stages of the development and organization action, directed on recovering the relationships with public
8
2






6

2.5.
Role of the creation database Mass media and determination to target auditorium
6
2






4

2.6.
The Methods of the undertaking advertising-information campaign in branches of the social work
8
2






6




total ours
126
24
20
-
82

53. The List is recommended educational literatury

Main educational literatura

a. Law of the Ukraine About advertisment from November 18 1997 № 642/97-VR

b with contributory change and additions from 3O June 1999 year № 783-HIU, from 24 May 2001year № 2438-SH.

c. The Actual problems social-pedagogical work (the module course of the remote education) /А.Y. Kapskaya, O.V. Bezpalko, R.G. Vaynola; the general editing A.Y. Kapskoy. - a Kiev, 2002

d. Bagdikyan B. Monopoly of the facilities mass information. -Moscow, 1987.

e. Dudchenko V.S. Innovation technology. - Moscow 1997. -140 pages

f. Ivanov I.V. SMI and advertisment: restriction and responsiblity.

g. Information and технопогизация social space. The Material First international symposium on social technology. -Moscow.N.NOVGOROD: Publishing Volga-Vyatskogo trained centre, 1994.-200 pages.

h. Katandzhiev X. Texts printed advertisment. - Moscow: Sense, 1995

i. Kupish A. Publik Relations for public and not state by organizaciy. - a Kiev, 2002.

j. Musicant V.L. The Theory and practice modern advertisment- Moscow: Eurasian region, 1998.

k. Moshkancev R.I. The Psychology advertisment: Scholastic Allowance .scientifically editing

M.V. Udalicova. - Moscow: INFRA-M, Novosibirsk: Siberian agreement, 2001.

m. Popov S.V. Advertising affair. - Moscow: Enlightenment, 2000.

Additional literature

1. Baranchik S. spiritual in Ukraine and SMI // Ukraine on threshold third millennium: spiritual as base to consolidation society - a Kiev, 1999 - t.15. -s.589-597

2. Genieva E. Invasion electric publishing: pluses and minus //Library - Moscow, 1997, 8. - p. 14-16

3. Dacyuk S. Virtual analysis of the masses-media. Moscow, 1995

4. What do the efficient school programs of the preventive maintenance of the smoking Andreeva, K. Krasovskiy. - a Kiev, 2000.

5. Kostenko N. Paradigms and practically new mas-media. //Sociology: theory, methods, marketing- Kiev, 1999,№ 2. page 148

6. The Lectures on technologies of the social work. In three parts / Under Editing E.I. Holstovoy, a Part 2. - Moscow: Social-technical institute, 2000.

7. Lukiyanec T.I. Advertising management - a Kiev: publishers KNEU, 1999

8. Fierce V.N, "Worker material on subject: Interaction with mass media in social work" //Theory and practice of the social work: preventive maintenance negative phenomenas in youth srede. - a Kiev: Christian baby fund; The Academy of the labour and social relations, 2000.

9. Obrytiko B.A. Advertising management - a Kiev, 2000.

10. Cardinal principles of the education sound way to lifes //Questions psychology. - Moscow:1997,№ 2. pages 3-14

11. The Preventive maintenance of the alcoholism and drug addictions amongst student PTU. - a Kiev: WASH, ISM0.1997.

12. Social work with children and youth: collection information-methodical material /on general Editing. I.D.ZVEREVOY. - a Kiev 1997.

13. Technologies social work.- Moscow: INFRA -2001.

14. Firsov., Studentova E. Theory Social work. - Moscow; Humane. Publishing Centre VLADOS, 2000. - 432 pages.

54. Teaching Methods

Student Activities:
  • Listerning lectures;
  • Made a report on the seminar;
  • Delivery of the report at the seminar;
  • Participatied in discussions at the seminar;
  • Independent sources note-taking and analysis;
  • Writing of written cases.

Current control:

written two modular work.

Form of semester control:

Test

^ 55.Evaluation Criteria (in %).

Semester rating is calculated based on the criteria:
  • Modular written work 40% (including 20% of students self-control)
  • Participation in seminars 50%
  • Independent work (summary) 10%

Map bid evaluation

№
Types of independent number of students
Maximum score rating by type (%)

1.
analyse particularities of the social advertisment for youth DSSSDM.(summarize,subject is stood on module checking)
10%

2.

Create the database SMI on territory of the residence (the region of the city, village, village).
10%

3.
Report on selected topic
10%




TOTAL:
30%

^ 56.Language teaching.

Ukrainian/Russia