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Навчально-методичний комплекс з навчальної дисципліни "іноземна мова професійного спрямування"

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5.3 Зразок комплексу завдань із самостійної роботи магістрів на розвиток граматичних навичок
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Task: Make a presentation (7-10 slides) in which describe the role of management, manager’s functions. Duties and responsibilities


Methods : submit the information in the following sequence:

slide 1: the role of management

slide 2: duties and responsibilities of a manager

slide 3: manager’s functions

slide 4-7>: shot description of each function


Use the resources: 'Business brief', the book 'Economics',

www.businessenglishonline.net

Facilities: personal computer, internet access

Submit in the form of MS Power Point Presentation 2003


Criteria of assessment

aspects of assessment
criteria
points

contents
current information
3

grammar
language accuracy
2

vocabulary
correct use of key terms
2

artwork
font, colour, effects
3

total



10

5.2. Зразок комплексу завдань із самостійної роботи магістрів на розвиток умінь вивчаючого читання

Competitive forces

Aim: to develop reading skills of self-studying.

Task 1. Read this article from the Financial Times and answer the questions.

The master strategist

Michael Porter became famous in the 1990s as a consultant on competitiveness to business and governments. In the 1980s, however, he wrote several popular and respected books on business strategy, introducing basic tools of strategic thinking such as the 'five forces' model and the value chain. It is for this work on strategy that he is likely to be remembered, and his ideas have had a wide impact. In 1999, Fortune called him the single most important strategist working today, and possibly of all time.

Prof Porter views strategy from the standpoint of economics, and his ideas on how strategy should be implemented are based on an understanding of competition and other economic forces. Strategy is not devised in isolation: a company's options will always be limited by what is going on around it.

His famous 'five forces' model shows the constraining impact that competition and environment have on strategy.

The five forces identified by Prof Porter are:

a) the threat of new entrants and the appearance of new competitors;

b) the degree of rivalry among existing competitors in the market;

c) the bargaining power of buyers;

d) the bargaining power of suppliers;

e) the threat of substitute products or services that could shrink the market.

The strength of each of these forces varies from industry to industry, but taken together they determine long-term profitability. They help to shape the prices companies can charge, the costs they must pay for resources and the level of investment that will be needed to compete.

From the external environment, he turns to the company itself. Companies make products and deliver them to consumers, but they can also add value to the basic product in a variety of ways and through different functions. Value can be added directly, for example by giving a product new technology features, or indirectly, through measures that allow the company to become more efficient. Prof Porter argues that every product follows a critical path through the company, from its inception to its delivery as a finished article. At every stage along this path there are opportunities to add value. This path he calls the 'value chain'.

The value chain is crucial, he says, because it demonstrates that the company is more than just the sum of its parts and activities: all activities are connected, and what is done at one stage affects work at other stages. The company needs to examine its value chain and decide where it can add value most effectively to meet competitive pressures in the industry.

These concepts can be applied to entire sectors and national economies as well as individual companies, and Prof Porter went on to develop his theories of national competitiveness in great detail.

By Morgan Witzel

From the Financial Times


Task 2. Decide if the following statements true or false? Find expressions in the article that support your answers.

a) Michael Porter started working on strategy in the 1990s.

b) Porter became famous as a consultant in the 1990s.

c) Porter's model describes six competitive forces.

d) The forces operate differently in each industry.

e) With the value chain, companies can only become more competitive in one way.

f) The value chain is very important for a company in analysing the competition.

g) Porter's theories can be applied to economies, and he has looked at the economic competitiveness of countries.


Task 3. Find expressions in the article to complete these statements.

a) Apart from 'competition', there is another noun related to 'compete': it is................(15 letters)

b) If ideas are admired and considered to be serious, they are................(9 letters)

c) The main ideas used to analyse a particular situation are the........................... of analysis. (5, 5 letters)

d) If something has a lot of consequences, it has a............... ................(4, 6 letters)

e) Someone who works on and thinks about strategy is a ................(10 letters)

f) If you think of a strategy, you............... it, and when you put it into practice, you ............... it. (6, 9 letters)


Task 4. Relate each of these examples to the five competitive forces a)-e) in the text.

1. There are a lot of makers of washing machines, and buyers can easily go to another supplier for a cheaper model. Prices are falling all the time.

2. There are permanent price wars between the three main supermarket chains in a country and competition is described as 'ferocious'.

3. Makers of typewriters were driven out of business by the appearance of PCs.

4. There is only one supplier to this industry, and companies in it complain that the supplier can charge what it wants to.

5. A company that until now only produced film starts making cameras.


Task 5. Put these parts of the value chain for a new product into the order in which they occur.

a) The marketing department appoints an advertising agency six months before the product is launched. The agency finds a slogan that becomes an everyday expression.

b) The R & D department finds a new chemical product for a washing powder that washes clothes whiter than existing products.

c) Ten months before the launch, the production department produce the washing powder with costs that are 30 percent less than competitors' costs.

d) The marketing department sees the potential of the new product and gives it priority over other products so that it enters production first.

e) The month before the launch, the sales team persuades supermarkets all over the country to give the new product a lot of shelf space when it is launched.


Task 6. Choose the best alternatives to replace the expressions in italics.

a) The value chain is crucial, he says,...

i. unimportant

ii. quite important

iii. extremely important

b) ... because it demonstrates...

i. shows

ii. signs

iii. signals

c) ... that the company is more than just the sum of its parts and activities:

i. total

ii. whole

iii. overall

d) ... all activities are connected, and what is done at one stage affects work at other stages.

i. attached

ii. inter-related

iii. chained

e) The company needs to examine its value chain and decide where it can add value most effectively...

i. analyse

ii. inspect

iii. look after

f) ... to meet competitive pressures in the industry.

i. reach

ii. resist and overcome

iii. rendezvous with

g) These concepts can be applied to entire sectors and national economies as well as individual companies, ...

i. areas

ii. districts

iii. industries


Task 7. What is the key message of the article? Choose the best alternative. The article looks mainly at Porter's ...

a. consulting work for governments on national economies.

b. teaching in the 1990s.

c. work on the five competitive forces and the value chain.


Task 8. Analyse your company, or one you know well, in terms of Porter's five competitive forces.

Methods:

For question 2 draw a chart and write letters F or T

For question 3 choose the words from the text and put them into the chart

a
b
c
d
e
f



















For questions 4-6 draw charts and complete them

For question 8 Write an essay (up to 100 words)

Use the resources:, Longman English learner’s Dictionary, www.longman.com

Facilities: personal computer, Microsoft Office Word,

Submit in the form of MS Word 2003


Criteria of assessment

#
contents
accuracy
vocabulary
Total points

Question 1
1
1
1
3

Question 2
1
1
1
3

Question 3
1
1
1
3

Question 4
1
1
1
3

Question 5
1
1
1
3

Question 6
1
1
1
3

Question 7
1
1
1
3

Question 8
2
1
2
5

5.3 Зразок комплексу завдань із самостійної роботи магістрів на розвиток граматичних навичок

Prepositions, articles, relative clauses, compound nouns

Aim: to develop grammar skills of self-studying.

Task1: Look at these sentences:

This shampoo washes the dirt out of your carpets!

This pen writes for a hundred miles!

This camera takes great pictures!

This mascara makes your lashes longer and thicker!

These sentences describe what the product does. They are active sentences.

These cars are designed by artists and built by robots.

Our electrical connections are plated with pure gold.

This razor blade is made with titanium steel.

This picture was painted by Picasso.

These sentences describe the processes for making the product. They are passive sentences.

Look at the phrases we use to describe the ingredients (raw materials) used in a product and the process of making it.

This handbag is made of crocodile skin.

This cup is made of plastic.

This ashtray was made out of an artillery shell.

He built a house which was made out of Lego bricks.

made of / made out of – These phrases are used when we can see the original materials used for making the object.

This cake is made from flour, eggs butter and sugar.

Bronze is made from copper and tin.

Plastic is made from petroleum.

Copper sulphate is made from copper and sulphuric acid.

XXX brandy is made from champagne grapes.

made from – is used when we cannot see the original ingredients

This pasta is made with fresh eggs.

Our yoghurt is made with fresh fruit.

made with – is a phrase used to mention an important ingredient (but not usually the largest ingredient) in the product

Our loudspeakers are made in Norway.

This table was made in Sweden.

These jeans were made in Turkey.

This coffee was grown, picked, dried, roasted in Costa Rica.

made in – is a phrase for describing the origin of the product.

Fabergé made this beautiful decorated egg for the Tsar’s daughter. Michelangelo was making statues for the tomb of the Lorenzo de Medici. I’m making a sweater for my husband. She’s making a cake for my birthday

made something for someone – is a phrase for describing the sponsor or intended recipient of a product

made something for a reason – can also be used to describe the reason for making something.

He made his scarf into a sling for his broken arm.

He made the remains of the chicken into a delicious soup.

She made the knitted squares of cloth into warm blankets.

made something into – is frequently used for describing a process of transformation.


Task 2. Underline the appropriate words in these sentences.

1. A football is made | of | for | in | leather.

2. Leather is made | with | from | by | animal skins.

3. FIAT cars are made | from | in | by | Italy.

4. All our cakes are made | in | into | with | fresh cream.

5. David Copperfield was written | from | by | for | Charles Dickens.

6. It was decorated with flowers which were made | into | out of | for | sea shells!

7. This ice cream is made | with | out of | of | vanilla.

8. My wedding ring is made | with | of | by | gold.

9. Paper is made | into | from | by | wood from trees.

10.This soup is made | in | with | after | chicken and asparagus.

11.This photograph was taken | by | in | at | Thailand.

12.These songs are sung | in | of | by | Chilean singers.

13.I collected some wild flowers | of | from | for | my husband.

14.I’ve made some cakes | for | at | by | your birthday party.

15.The gardener made a building site | for | into | up | a beautiful garden.

16.This palace was built | by | with | for | the President.

17.Michelangelo carved the statue | in to | with | out of | Carrarra marble.

18.This vodka was made | of | by | in | Ukraine.

19.Did you hear the new song | of | from | by | the Atomic Kittens?

20.The winning goal was scored | from | with | by | David Beckham.


Task 3. Look in your pockets, purse, wallet, briefcase, handbag and make statements about:

a. what things are made of

b. who things were made by

c. people who things were made for

d. places where things were made

How many different statements can you make about your possessions?


Task 4. Describe:

a. the smallest thing in your house.

b. the most expensive thing in your house.

c. the thing (not person) which you love best in your house.


Task 5. Insert the missing articles a(n) or the in the text below.

Did you know …

● … that some popular products took 100 years or more to get to marketplace? In 1485, Leonardo da Vinci made detailed sketches of parachutes. He also sketched studies for helicopter, tank and retractable landing gear. First helicopter that could carry person was flown by Paul Cornu at beginning of twentieth century. During First World War, tanks were first used in France in 1917. Airplane with retractable landing gear was built in United States in 1933.

● Bar codes were invented by Silver and Woodland in 1948. They used light to read set of concentric circles, but it was two decades before advent of computers and lasers made system practical. However, bar code system in use today is Universal Product Code, introduced by IBM in 1973. First barcoded items sold were packs of chewing gum in 1974.

● Computer was launched in 1943, more than 100 years after Charles Babbage designed first programmable device. In 1998, Science Museum in London built working replica of Babbage machine, using materials and work methods available in Babbage’s time. It worked just as Babbage had intended.


Task 6. Complete the relative clauses by choosing the correct pronoun or group of pronouns from the box.

who which that / which that / which / no pronoun

1. The fax process,…was first patented in 1843 by Alexander Bain, did not go into commercial service until 1964.

2. Penicillin, the antibiotic compound…was discovered by Alexander Fleming in 1928, only went into production in 1942.

3. The steam engine…George Stephenson famously demonstrated in 1815 was actually discovered in 50 BC by Heron of Greece.

4. Kevin Tuohy,…invented the soft plastic lens in 1948, was not the first person to suggest contact lenses: Adolph Fick had the idea in 1888.

5. Orville Wright is the man…is usually credited with the first powered flight in 1903, but Gustave Whitehead and Richard Pearse were also experimenting with flying machines at the same time.

6. Several other people claim to be the inventors of the machine…John Logie Baird demonstrated in 1926 and called a ‘televisor’.


Task 7. Put the words in the noun combinations (in bold) in the correct order.

As new technologies arrive on an increasingly globalized market, companies are facing (1) development product cycles ever-shorter. What’s more, as products become more sophisticated, manufacturers are having to work with (2) support increasingly requirements complex technical. One of the new tools available to help cope with such difficulties are (3) programs web-based feedback customer, which enable fi rms to work with (4) real-world product pre-market feedback. Another time-saving innovation is the (5) product crossfunctional team development, which can make dramatic cuts in development lead-times.