Пособие Л. Д. Червяковой «Язык делового общения» стр. 4-10 Чтение и перевод рекламных текстов
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6.4 Reading. The role of computers in everyday life. Read the text below about uses and application of the computer. What can computers do? Computers and microchips have become part of our everyday lives: we visit shops and offices which have been designed with the help of computers, we read magazines which have been produced on a computer, we pay bills prepared by computers. Just picking up a telephone and dialing a number involves the use of a sophisticated computer system, as does making a flight reservation or bank transaction. We encounter daily many computers that spring to life the instant they’re switched on (e.g. calculators, the car’s electronic ignition, the timer in the microwave, or the programmer inside the TV set), all of which use chip technology. What makes your computer such a miraculous device? Each time you turn it on, it is a tabula rasa that, with appropriate hardware and software, is capable of doing anything you ask. It is a calculating machine that speeds up financial calculations. It is an electronic filing cabinet which manages large collections of data such as customers’ lists, accounts, or inventories. It is a magical typewriter that allows you to type and print any kind of document - letters, memos or legal documents. It is a personal communicator that enables you to interact with other computers and with people around the world. If you like gadgets and electronic entertainment, you can even use your PC to relax with computer games. 6.5 Computers Complete each sentence with one of the words in the list. disk, disk drive, display, hard disk, keyboard, menu, microprocessor, modem, monitor, mouse , operating system, printer, RAM (Random Access Memory), ROM (Read Only Memory) software 1. A ........................ is what you use to input information into the computer. It works like a normal typewriter. 2. The .......................... is where you place the disks to start the program. 3. The ....................... shows what you type and the computer’s calculations. 4. The .......................... is what you can actually see. 5. The ....................... is a list of information that lets you choose what to do next. 6. The ......................... is used for making hard copies of what you can see. 7. Information is stored outside the computer on ....................... . 8. Many modern computers have a ........................... , with which you can move an arrow to point at different parts of the screen. 9. The ....................... is the heart of the computer and controls everything it does. 10 ............................. is another term for the programs you use on a computer. 11. A ............................ is a device which connects a computer to a telephone line. 12. As an alternative to putting information on a floppy disk you can use a ...................... . 13. ....................... are chips in the computer with permanent instructions and programs which you can’t alter. 14. The ............................. is a complex set of instructions which tells the computer how to carry out different tasks. 15. .........................is the facility the computer uses to store programming information temporarily. The bigger this is, the more complicated tasks the computer can carry out. Занятие 14 English Discoveries. The Executive. Office Environment 3 Занятие 15 Совместная работа в компании. Sharing an office. 6.8 Getting people to do things REQUESTING Jane: Terry do you think you could help me with a couple of things? Terry: Sure. Jane: Do you think you could send a copy of this report to Frankfurt for me? Terry: Yeah, do you want me to fax it, or send it by mail? Jane: Oh, fax, I think. Now, let’s see, then would you mind arranging accommodation for Mr. Berglund, he needs it for Friday night. Terry: Friday night, sure. Hotel Continental, as usual? Jane: That’s right. Now then, then get in touch with Sandy in New York after lunch and ask her to call me tomorrow? Terry: I’ll be over at the factory this afternoon, I won’t he able to do that. Jane: Oh, well, never mind. Well, what I’d like you to do now is to help me to translate this document into English. Terry: Jane, I’m sorry, but I can’t. I’ve got this report to finish by 11 o’clock and it’s just... Jane: Oh, Go. Well, look, at least can you lust check my spelling and punctuation in this literature here? Terry: But my spelling is terrible. I’ll ask Annette to do it. Jane: Oh, all right. OFFERING TO HELP Bill: Morning, Sally, how’s it going? Sally: Oh, hello, Bill. Look, I’m in a terrible rush, you know my plane leaves at three this afternoon. Bill: Oh, yes, of course. Oh, well, would you like a hand with some things you’ve got to do? Sally: Oh, that would he great, if you’re sure it’s no trouble. Bill: No, no trouble at all. Would you like me to check today’s correspondence? Sally: Oh, yes, that’s very kind of you; look if you do that, can you sign the letters for me as well, please? Bill: Yes, of course, no problem. And then shall I call you a taxi to the airport? Sally: Yes. Yes, please. Now, let me think, I’ll need to leave straight after lunch so well, no, better make it 1.30, that’d he safe. Bill: OK, 1.30. And would you like me to do anything about your hotel hooking? Sally: Ooh, heavens, yes, I’m glad you reminded me. I’m sure it’s all might all right but would you mind phoning them to confirm the hooking? Bill: Of course. Of course, no problem. Shall I deal with the weekly report? Sally: No, thanks. I think I can manage to finish that now. It’s nearly ready. Bill: Sure? Sally: Mm. Bill: I know, would you like me to call Amsterdam for you? Sally: Oh, that’s very kind of you, no. Let me think, no, I prefer to do that myself because there are some people I’ve really got to talk to. Bill: OK, I understand. Well, if you need any more help, just let me know, huh? Sally: Oh, terrific. Thanks, I will. ASKING FOR PERMISSION Visitor: Do you mind if I open the window? It’s kind of stuffy in here. Host: Well, I’m afraid we can’t open the window, because if we do open the window the air conditioning doesn’t work! Visitor: Right, no. It’s always that way. It’s always that way. Is it OK if I take off my jacket then? Host: Oh, sure, yeah. Make yourself at home. Visitor: Oh, right. That’s better. Oh, do you mind if I smoke? I notice nobody’s smoking around here. Host: Well, I’m sorry but this is a nonsmoking zone. We took a vote and then we came... Visitor: Oh, I know. That’s OK. I’m trying to quit anyway, I figured it was something like that. Right OK. Oh, by the way, may I use the phone to book a table for lunch? Host: Yeah, sure. Do you know somewhere good? Visitor: Oh, oh yeah, absolutely. Host: Great. Visitor: No, I’ll do that as soon as we’ve finished this. And also before we go, I call my office, to see if there are any messages for me? Host: Sure. Go ahead. Visitor: OK, good, I’ll do that as soon as just a few more lines here. OK. Do you think I could get a photocopy of this leaflet done? Host: Oh, of course, yes. Well, I’ll get Tim to do it for you. Tim! Visitor: Great. Also can send a fax of these proposals to our branch in Canada? Host: I’m sorry, but the fax machine is broken down. We’re waiting for somebody to fix it. Visitor: Oh, that’s OK. There’s one next door, isn’t there? Host: I don’t know. I think so. Visitor: Yeah, I saw one. Host: OK. Visitor: OK, fine. Host: Right. Занятие 16 English Discoveries. The Executive. Office Environment 2 Занятие 17 Особенности некоторых видов работ: что нравится и не нравится в работе. Деловая корреспонденция, напоминания о необходимости выпольнить какую-либо работу, телефонные разговоры. WRITING AND SENDING LETTERS Study section: letter layout, the date, opening/closing a letter, subject headings 4.1 Letter layout Look at these two letters:
INTERCITY BANK Plc 58 Jalan Thamrin • Jakarta • Indonesia Telephone 376018 • Telex 6756 Prapatan Office Supplies Your ref: 7 Jalan Prapatan Our ref: Pt./da/246 Jakarta 12 January 1987 Dear Sirs We are expanding our offices in Jakarta and we will need extra desks, lights, chairs and filing cabinets. Please send us your catalogue with your prices, sizes and colours for these items. Yours faithfully Mr Peter Long Manager INTERCITY BANK Plc Mr S Basuki 58 Jalan Thamrin • Jakarta • Indonesia Jakarta Furnishings Your ref: 7 Jalan Arjuna Our ref : PL/fh/246 Jakarta 12 January 1987 Dear Mr Basuki Office furniture We are expanding our offices in Jakarta and we will need extra desks, lights, chairs and filing cabinets. Please send us your catalogue with your prices, sizes and colours for these items. Yours sincerely Mr. Peter Long Manager 4.2 Block style There are many ways to lay out a letter. The modern way is called ‘block style’. The block style is the most useful to learn because it is accepted everywhere. Notice: -the name and address of the addressee are at the top on the left (The addressee is the person you are writing to.) -the date is on the right -there is no punctuation in the address or after ‘Yours faithfully/sincerely’ or Dear -the paragraphs start at the margin and there are line spaces between them -the writer’s name and title are under the signature. 4.3 The date Be careful with the date! In Britain, they write the day first, but in the United States they write the month first. This means that 12 06 87 is the twelfth of June in Britain,but in the United States it is the sixth of December! So write the date like this: l2 June 1987 and then everybody will know what you mean. Remember to use a capital letter for the month. You do not have to write th, rd, nd, or, st after the day. How would you write these dates in a letter? a) Jan. 16th, 1988 c) 6/11/87 (UK) e) 21.1.88 b) 23rd March 1988 d) 09-07-87 (USA) f) 04.08.87 (USA) 4.4 Dear... / Yours... Here are some ways to open a letter: Dear Sirs — to a company Dear Sir — to a man if you do not know his name Dear Madam — to a woman if you do not know her name Dear Mr. Smith — to a man Dear Mrs. Smith — to a married woman Dear Miss Smith — to an unmarried woman Dear Ms Smith — to a married or unmarried woman Dear John — to a friend or someone you know well Note: It is wrong to open a letter with ‘Dear Mr. John’ or ‘Dear Mr. John Smith’. The way you close a letter depends on how you open it: Dear Sirs/Sir/Madam — Yours faithfully Dear Mr/Mrs/Miss/Ms Smith — Yours sincerely Dear John — Best wishes Join these openings to the right ending. a) Dear Mrs Wilson Best wisher b) Dear Madam  c) Dear Ms Hemsuchi Peter d) Dear Susanna Yours faithfully e) Dear Mr Gonzalez  f) Dear David Richard Sanders g) Dear Sirs Yours sincerely Now put in the missing openings and closings a) The Manager с) Ms B Carrillo e) Trufit Shoe Co Fuchi Bank Restaurante Bier Padre 841 Pacific Str Tokyo Guadalajara Los Angeles Dear ………. Dear………. Yours……… b) Dear John d) The Manageress f) Mrs H Cheng Bells Supermarket 5 Hatton Road 76 Oxford Road Hong Kong Bath BA2 5 HD 4.5 Practice There are ten mistakes in this letter. Can you find them? Write out the letter correctly, in ‘block style’ ISLAND WORLD HOLIDAYS Miss Margareta Lindell 181 North Street Slottsberget 26, London W 1M 2FW Göteborg 41803, Tel. 01-676 9096 Sweden Your ref: Our ref: FH/ts Dear Sir Thank you for your letter of the nineteenth of May nineteen hundred and eighty-seven. I have pleasure in sending you our brochure with details of all our holidays. I look forward to hearing from you. 1987, may 22nd. Best wishes Sales Manager Fred Henderson  4.6 Subject headings The letter to Jakarta Furnishings (1.1) has a heading, Office furniture. This says what the letter is about. It will help Mr.Basuki give the letter to the right person. Often, when we put a heading we then use the word above or above-mentioned, like this: Dear Mr. Chang Order No. 239 The above—mentioned order of books has now arrived. Please can you come and collect it as soon as possible. Yours sincerely Mr. Michael Paine Sub—Manager 4.7 Practice Complete these letters? There are two things missing in each one. a) Dear Miss Spencer ……………………… I am writing about the above invoice for £1,456.75. I would like to remind you that it is now three months since we delivered the goods. Please could we have your payment as soon as possible ………………………  Mr. Brian East Accountant b) Dear Ms Morales Mercedes 500SL Thank, you for your 1etter about……………………… I enclose some information which. I hope you will find helpful………….  Mr. Thomas Lander Sales Representative c) Dear Sirs …………………………………………………………………………….. This year the Daily Observer newspaper will print a special report on travel agencies. We were wondering if your company would like to put an advertisement in it. I enclose our price list and look forward to hearing from you.  Ms Renate Makosch Advertising manager 4.8 Parts of a letter, beginning and ending letters. 4.8.1 Parts of a letter Most letters have three parts. Dear … An opening This says why you are writing. The main message This gives the details. The close This usually talks about the future. Yours faithfully/sincerely etc. 4.8.2 Beginning a letter Here are some ways to begin a letter.
1. How would you start the following letters? a) You want to know the prices of some air conditioners. b) You saw an advertisement in the newspaper yesterday and you want further information. c) You want to know if the company you are writing to organises holidays to Africa. If you are answering a letter, you can start: Thank you for your letter of (date), asking if… We have received your letter of (date), enquiring about… enclosing … concerning 2. How would you start your reply in these situations? a) A company wrote to you оn 23 July. They wanted to know if you sell photocopiers. b) A man wrote to you on 18 December. He wanted employment with your company. He also sent his curriculum vitae. c) A company sent you a telex on 3 June. They wanted to know if you were going to the marketing conference in London. d) A lady telephoned you this morning. She wanted to know if her order No. 599 had arrived. 4.8.3 Ending a letter Here are some ways to end a letter. I look forward to receiving your reply/order/products/etc. Looking forward to hearing from you, If you gave some information in the letter, you can close: I hope that this information will help you. Please do not hesitate to contact me if you need any further information Please feel free to contact me if you have any further questions. 6 Marldon Road DATA SERVICES Tel. 021 472 3470 Birmingham Tlx 297638 B12 7GH Jan. 24th 1987 Our ref. JH/ck Ms J Williams Ace Secretarial Services 10 Camden Road London EC1 6JJ Dear Ms Williams Further to our telephone conversation yesterday, I am delighted to advise you that we are. Now able to reduce the price of our Peach computers by 10%. This is due to the recent fall of the US dollar. We look forward to receiving your order. Yours sincerely  J Hutton Sales Manager 4.8.4 Referring Here are some ways to introduce the subject of the letter: With reference to… Further to … With regard to… I am writing in connection with… 4.9 Personal business letters Michael Kennedy, from EuroCom Ltd, went to dinner with Khalid Al Jalahma from Arabian Electronics in Bahrain. When he got back to England he sent Mr. Al Jalahma details of a new product. He also sent the details to someone who had written to him. As you read the letters, try to complete the table on page 52 and answer the question. EUROCOM European Communications Company 16 Bedford Road Tel: 01-783 9576 London W4 1HV Tix: 19678 ECOM Mr K Al Jalahma 5 July 1987 Arabian Electronics PO Box 26180 Our ref. MK/ra/253 Manama Bahrain Dear Mr. Al Jalahma It was a pleasure to have dinner with you while i was in Bahrain. I think we had a very useful discussion and jam sure that we can come to some worthwhile agreements. I thought you might be interested to hear about a new amplifier that we are producing — the ER26. I am enclosing a brochure that gives all the important details but if you would like any further information, please do not hesitate to contact me. Thank you once again for a very pleasant evening. Please give my regards to Peter Smith. I look forward to seeing you the next time I am in Bahrain. With best wishes Michael Kennedy Export Sales Manager EUROCOM European Communication Company 16 Bedford Road LondonW4 1HV Tel: 01783 9576 Tix: 19678 ECOM Mr. R Bugarini 5 July 1987 Via Borsi 26 Milan Our ref. MK/ra/256 Italy Dear Mr. Bugarini: Thank you for your letter of 26 June, asking for details of our new ER26 amplifier. I have pleasure in enclosing our brochure. This gives full details and prices of all our amplifiers. If you require any further information, please do not hesitate to contact me. Yours faithfully  Michael Kennedy Export Sales Manager 1. Put a tick (V) in this table if the letter has the point listed. Put a cross (X) if it does not. letter (a) letter (b)
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