Пособие Л. Д. Червяковой «Язык делового общения» стр. 4-10 Чтение и перевод рекламных текстов

Вид материала

Содержание

3.4 Alternate headings
3.5 Action / performance words
3.8 The letter of application
6.1 Who’s who and what’s what at BIOPAINTS plc

Подобный материал:

1 2 3 4 5 6 7 8 9 10

3.4 ALTERNATE HEADINGS

Headings are not cast in stone. You may use your own personalized headings if the standard “EDUCATION” or “EXPERIENCE” headings do not fit your needs. Of course, the employer must know what you are talking about. When creating your own headings, ask yourself, “What heading most clearly summarizes what I’m about to list”, and “Will the employer understand what this heading means?” The following is a short list of alternative headings.

OBJECTIVE JOB / PROFESSIONAL OBJECTIVE

EDUCATION ADDITIONAL STUDIES

HONORS & AWARDS HONORS / AWARDS / SCHOLAR-

SHIPS

COURSEWORK EDUCATIONAL HIGHLIGHTS

RELATED COURSEWORK

RELEVANT COURSEWORK

EXPERIENCE PROFESSIONAL EXPERIENCE

RELATED EXPERIENCE

WORK EXPERIENCE

BUSINESS EXPERIENCE

NURSING EXPERIENCE

TEACHING EXPERIENCE

HUMAN SERVICES EXPERIENCE

BROADCASTING EXPERIENCE

FIELD EXPERIENCE

ADDITIONAL EXPERIENCE RELATED EXPERIENCE

EXTRA CURRICULAR EDUCATIONAL HIGHLIGHTS

ACTIVITIES COMMITEES

ADDITIONAL ACTIVITIES

PROFESSIONAL MEMBERSHIPS ROFESSIONAL AFFILIATIONS

AFFILIATIONS PROFESSIONAL ASSOCIATIONS

PERSONAL INFORMATION ADDITIONAL PROFESSIONAL

REFERENCES

3.5 ACTION / PERFORMANCE WORDS

accelerated

achieved

acted as liaison

adapted

administered

advised

analyzed

arranged

assembled

assessed

assisted

budgeted

built

chaired

clarified

communicated

conceived

conducted

conferred

constructed

consulted

controlled

converted

completed

coordinated

correlated

created

delegated

demonstrated

designed

detailed

developed

directed

discovered

distributed

doubled

employed

equipped

established

evaluated

executed

expanded

expedited

experienced

experimented

explored

facilitated

formed

formulated

founded

generated

guided

halved

harmonized

headed

improved

implemented

increased

initiated

innovated

installed

integrated

interpreted

interviewed

invented

invested

investigated

justified

keynoted

launched

lectured

led

maintained

managed

mastered

mediated

motivated

negotiated

observed

operated

originated

organized

participated

perfected

performed

pinpointed

pioneered

planned

prepared

produced

profited

programmed

promoted

proposed

proved

provided

recommended

recorded

reduced

reinforced

related

reorganized

researched

revamped

revised

reviewed

scheduled

set up

selected

shaped

simplified

sparked

sold

solved

standardized

structured

succeeded

supervised

supported

synthesized

systematized

taught

tailored

trained

transformed

unified

verified

wrote

3.6 RESUMÉ: DO’S AND DON’TS

Choose high quality paper - 20 or 22 pound bond. Choose a conservative color: off-white, light gray, beige, white.
Use 8-1/2 x 11 inch size paper.
Typing should be clear and error-free.
Use highlighting sparingly - Utilize devices like italics, bold lettering, • bullets, capitals, and underlines only to make an item stand out. If they are overused, they lose their effectiveness.
List most recent work and educational experience first (reverse chronological order).
Be consistent in layout and composition - If you begin by describing your job in sentences, continue that way; don’t switch to phrases.
In describing responsibilities or qualifications use present tense for current positions only. Past experiences should reflect just that - past tense.
Choose references who can share their opinion about how you work. Include on your resumé their name, title, organization, and telephone number. Contact them in advance to ensure their support.
Proofread. Have your friends proofread. Have the Office of Career Services proofread. Have your mother proofread. Check the dictionary. No kidding, one misspelled word will sink the best resumé.
Use “white space” for pleasing reading. Use ample margins and make sure they lead the eye naturally through the resumé. Your resumé should not look “crowded”.
Update your resumé regularly - Every two to three years, for the rest of your professional life.
Do not include photographs.
Do not put your resumé in a folder or binder.
Do not include complete addresses of employers or schools.
Do not include salary information.
Do not list sex, weight, height, religion, race, ethnic origin, or political affiliation.
Do not use pompous or self-serving descriptions of yourself.
Do not use ditto copies, carbons, or photo copies.
Do not send your resumé without a cover letter.
Do not mismail your resumé.

3.7 SAMPLES OF RESUMÉ.

JANE CLARK

1742 Ridgewell N.E.

Grand Rapids, Michigan 49505

(616) 798-6142

OBJECTIVE

An administrative position in banking or finance.

KNOWLEDGE & EXPERIENCE

• Marketing

• Dealer Set-Up

• Trade Shows •Demonstrations

• Customer Service

• Hiring Supervision

• Sales and markets •Management

• Credit

• Work Flow

• Administrative Office Services

BUSINESS EXPERIENCE

Vice President, Honey Acceptance Corporation, Grand Rapids, Michigan (1987- Present)

- Supervised all consumer installment lending.

- Developed policies, procedures, and programs.

- Responsible for investigation, underwriting, administrative controls, quality control.

- Oversaw branch planning and budgeting.

Increased branch productivity and loan approvals by 67% by implementing centralized credit investigation.

Assistant Vice President, Honey Acceptance Corporation, Grand Rapids, Michigan (1985 - 1987)

- Set-up and administered consumer installment department.

- Trained new staff, wrote procedural manuals, designed and implemented finance programs.

- Performed operational audits.

Operations Manager, Wainwright Corporation

Kalamazoo, Michigan (1983- 1985)

- Operated bank service company.

- Responsible for new business development, collections, inventories, foreclosure, and liquidation.

- Developed a successful telemarketing system.

EDUCATION

Bachelor of Arts Degree, 1983 Calvin College, Grand Rapids, Michigan

Grand Rapids, Michigan Dale Carnegie Course 1984;

Assistant Instruction, 1986 Human Relations and Effective Speaking

REFERENCES

Personal and employment references will be furnished upon request.

JOHN C.BARLOW

3840 Whispering Way

Grand Rapids, Michigan 49506

616/548-5673

OBJECTIVE

To integrate interpersonal, communicative and administrative skills in an entry-level Human Resource Development position.

EDUCATION

Bachelor of Arts in Business, 1993

Minor in Psychology; GPA in Major 3.4 (4.0 scale)

Calvin College, Grand Rapids, Michigan

COURSE WORK

Marketing Accounting

Business Management Personnel Management

Information Systems Human Resource Management

Industrial Organization Principles of Economics

Psychology of Motivation, Organizational Psychology

BUSINESS EXPERIENCE

Personnel Intern, Spartan Stores

Grand Rapids, Michigan, Spring 1993

Consulted with Director of Personnel. Conducted employee surveys. Revised personnel policy manual.

Bookkeeper, Havilland Products Company

Grand Rapids, Michigan, Summer 1991, 1992

Maintained daily ledger and balanced bank statements. Processed hourly employee wages.

Front Desk Receptionist, Calvin College

Grand Rapids, Michigan, 1990 to 1991

Screened telephone calls, typed official correspondence, received visitors.

ADDITIONAL EXPERIENCE

Member, Student Government, Calvin College

Grand Rapids, Michigan, 1989 to 1990

Secretary, Calvin Religious Activities Committee, Calvin College

Grand Rapids, Michigan, 1989 to 1990

Staff/Counselor, Lake Louise Camp

Boyne Falls, Michigan, Summers 1987 through 1989

REFERENCES

John Frank, Senior Vice President, Spartan Stores, 616/555-1249

David Caps, Director of Personnel, Spartan Stores, 616/555-1235

Tom Emigh, Resident Director, Calvin College, 616/555-8905

JO ANN DOE

712 Babcock Road

San Antonio, Texas 78201

(555) 734-001

OBJECTIVE

An administrative assistant position which requires public relations skills in a federal, state or city government agency.

EXPERIENCE

Staff Assistant: United Volunteer Agency

San Antonio, Texas (December 1988 - June 1991)

- Responsible for communicating the scope of Agency programs to San Antonio area businesses and community groups.

- Prepared Agency filmstrips, brochures, and news releases.

- Conducted public relations information sessions.

Assistant Campaign Manager: Senator Jones Campaign

San Antonio, Texas (July 1988 - November 1988)

- Directed and coordinated all publicity activities.

- Arranged and scheduled personal appearances, debates, and media releases.

- Purchased, designed, and supervised the development of campaign materials.

- Supervised a staff of 16 community volunteers.

Legislative Assistant: Texas Legislative Session

Austin, Texas (June 1987 - May 1988)

- Collected, compiled, and released information briefs and legislative action profiles for public news media.

- Typed and edited legislative bills.

EDUCATION

Calvin College, Grand Rapids, Michigan. Bachelor of Arts degree, 1986 Major in Journalism, GPA 3.26 (4.00 scale).

PERSONAL DATA

Birthdate: July 4, 1963. Married, one child, excellent health. Available immediately.

REFERENCES

Professional references provided upon request.

THOMAS WHALEY

6029 Brubacher Avenue

Lakewood, California 90712

213/555-9876

OBJECTIVE

To secure a position in sales or marketing.

EDUCATION

Bachelor of Arts in Business Administration, 1991

Minor in Computer Science

Calvin College, Grand Rapids, Michigan

RELEVANT EXPERIENCE

Marketing Analyst Intern, Allied Tube and Conduit Corporation

Chicago, Illinois, Spring 1991

Reported to the director of marketing with a staff of four market professionals in a fifty million dollar division.
Marketing experience

-Identified potential product applications through trade shows and literature searches.

-Conducted a telemarketing survey.

-Assisted in advertising campaign development.

Sales experience

- Coordinated customer service needs

- Attended national sales meetings.

- Presented product at regional trade show.

- Coordinated follow-up sales needs.

Resident Assistant, Calvin College

Grand Rapids, Michigan, August 1989 to May 1990

Interpersonal experience

- Provided personal and administrative support for 40 students.

- Participated in residence hall staff selection.

Administrative experience

- Designed, implemented, and evaluated educational and social programs.

- Organized and advised student government.

INTERESTS

Accomplished instrumental musician; enjoy water skiing.

REFERENCES

Mike Engdail, Director of Marketing, Allied Tube Corporation, 800-225-5433

Jake Calwood, Dean of Men, Calvin College, 616/555-6114

Donna Kaper, Resident Director, Calvin College, 616/555-7677

3.8 The letter of application

The letter of application can be as important as the (CV in that it often provides the first) direct contact between a candidate and an employer. If this letter is not well written and presented, it will make a poor impression. The letter of application normally contains four paragraphs in which you should:

• confirm that you wish to apply and say where you learned about the job,

• say why you are interested in the position and relate your interests to those of the company,

• show that you can contribute to the job by highlighting your most relevant skills and experience,

• indicate your willingness to attend an interview (and possibly say when you would be free to attend)

Below you will find details from Fiona Scott’s letter of application. Look at the outline of the letter on the left and indicate where the information below should go.

1

f

2

3

4

5

6

7

8

9

10

a) Although I am presently employed by a non-profit making organisation, it has always been my intention to work in a commercial environment. I would particularly welcome the chance to work for your company as I have long admired both the quality of the products that it provides and its position as a defender of environmental causes. As you will notice brom my enclosed CV, the job you are offering suits both my personal and professional interests.

b) I would be pleased to discuss my curriculum vitae with you in more detail at an interview.

In the meantime, please do not hesitate to contact me if you require further information. I look forward to hearing from you.

c) Dear Ms Baudoin

d) 8th January 2000

e) I am writing to apply for the position which was advertised last month in The Independent.

f) 52 Hanover Street

Edinburgh

EH2 5LM, UK

g) Nathalie Baudoin

Patagonia Gmbh

Reitmorstrasse 50

8000 Munich 22

Germany

h) My work experience has familiarised me with many of the challenges involved in public relations today. I am sure that this, together with my understanding of the needs and expectations of sport and nature enthusiasts, would be extremely relevant to the position. Moreover, as my mother is German, I am fluent in this language and would definitely enjoy working in a German-speaking environment.

i) Fiona Scott

j) Yours sincerely

Practice. This is part of a report that a personnel manager wrote after interviewing a candidate for the position of Director of Software Development. Put the verbs in brackets into the present simple or present continuous tense.

Articulate and well presented, Paul Sutherland is an excellent candidate for the post of Director of Software Development. He ¹ __________ (want) to leave his present employer, a small computer company, because he ² ________________ (feel) that he ³ _____________(not use) his knowledge of software engineering to the full. He ⁴_____________ (look for) a more challenging position where his field of specialisation can be exploited in a more stimulating environment. He ⁵ ___________ (realise) that our company ⁶ _________(grow) rapidly and that he would be expected to contribute to that growth. He is familiar with our existing range of software and regularly ⁷ ___________ (read) our publications. Although at present he ⁸___________ (live) in the south, he ⁹ _________ (say) that he is willing to go wherever we ¹⁰__________ (decide) to send him. He occasionally ¹¹ ___________ (travel) to various European countries for trade fairs and exhibitions and ¹² ___________ (enjoy) meeting people of different nationalities. At the moment he ¹³ _________ (attend) a training course at the Goethe Institute in order to perfect his German.

Personnel Manager

27th January 2000

Занятие 10

English Discoveries. Advanced 2. Personal Letters, Application & Inquiry letters

Занятие 11

Структура компании. Основные отделы. Обязанности сотрудников в них.

UNIT 6. THE PLACE OF WORK

6.1 Who’s who and what’s what at BIOPAINTS plc

BIOPAINTS plc

BOARD OF DIRECTORS

Chairman: Henry Evans