Пособие Л. Д. Червяковой «Язык делового общения» стр. 4-10 Чтение и перевод рекламных текстов
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- История: стр. 27 ответы на вопросы (устно). Английский язык: стр. 14, упражнение, 5.26kb.
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6.2 Explaining the company organization Presenter: Today we are talking to John Knox about the structure of Biopaints plc. John’s the General Manager of the Bath factory. John, do you think you could tell us something about the way Biopaints is actually organized? John Knox: Yes, certainly. We employ about two thousand people in all in two different locations. Most people work here at our headquarters plant. And this is where we have the administrative departments, of course. Presenter: Perhaps you could say something about the departmental structure? John Knox: Yes, certainly. Now, first of all we’ve got four main divisions. There’s the production division which, as the name suggests, is responsible for production operations. And, as you know, we’ve got two factories, one here in Bath, UK, and the other is in Lille, France. Philippe Rochard is the other General Manager, there in Lille. Presenter: And you’re completely independent of each other, is that right? John Knox: Oh, yes, yes. Our two plants are fairly independent. I mean, I am responsible to Bill Williamson, the Production Manager, and we have to cooperate closely with Helga Meier, the Marketing Manager. Presenter: Mm. John Knox: But otherwise, as far as day to day running is concerned, we’re pretty much left alone to get on with the job. Oh, and I forgot to mention the most important division of all, some people say. That’s finance. The Financial Director is Fred Rasmussen. He’s a very important man. And his task is to make sure the money-side of things is OK. The accountant and such people report to him directly. Presenter: Is that all? John Knox: Oh no, no. There’s personnel. Presenter: Yes. John: Knox: That’s quite separate. David Hopper is Personnel Manager. And the Training Manager reports to him, of course. Presenter: But I imagine that a firm such as your own has smaller departments within the divisions? John Knox: Oh yes, that’s the case, yes. I mentioned that we are fairly independent. Presenter: What about Research and Development? Isn’t that a separate department? John Knox: Well, in terms of the laboratories, there are two of them: one at each production plant. But it’s a department in the production division and it has a single head. And that’s Pier van De Geer. Presenter: Are there any other features worth mentioning? John Knox: Well, if we take our division, which, of course, I know best, we’ve got several other departments, which all report, as I said, to Bill Williamson and which I am responsible for on this site. Now there’s the planning department. Ray Wood is in charge of that. And a purchasing department, they buy in the materials for production. Presenter: Yes, and what about the board of directors and the chairman? John Knox: Yes, well, they’re at the top, of course? I mean, a couple of the executives are directors themselves. The Managing Director, of course, that’s Ernest Roberts and others.
Presenter: We asked a number of people who work in offices to tell us what they thought about the introduction of new technology into office life: computer terminals, visual display units and so on. First, Anita, a secretary. Secretary: You’re being pushed into a different world - a keyboard world. It takes away the role of secretary. It makes our role very, very different. You find yourself thinking - what are these machines doing to me? At the end of the day you fee1, well ... when you’ve switched off the machine, that you’ve unplugged yourself... Presenter: And now Peter, an office administrator. Office administrator: Well all our bosses have terminals on their desks, but they don’t use them. I’m not sure why. Perhaps it’s just as well because the system’s overloaded enough. If too many try to use it, it just breaks down. Presenter: Next we hear from Roberta, an office design consultant. Office design consultant: We interviewed more than 300 people from different organizations attempting to automate their offices. There were few, I mean, less than 5% success stories. Senior management tend to think that if they install a computer system in their offices and give the staff a couple of days’ training, amazing new levels of efficiency will be attained. Well, of course, they’re wrong. New technology means that jobs have to be rethought, redesigned, and unless they’re redesigned properly, then things will get worse, not better. Presenter: Oh now to Andrew. He is a bank clerk. Bank clerk: My old job was ordering up bits of stationery, such as money bags, you know. I used to write the orders on special order forms by hand and specify the number of items required. But now I do this at the computer terminal. I have to keyboard in numbers for everything. Every individual item has a code and also a figure for the number of items I order. You can imagine the kinds of mistakes that you can make if you are on the terminal all day. You can order 4000 packets of item 2, instead of 2 packets of item 4000! And it’s so boring, typing in numbers all day long. Presenter: Our next interviewee is Edward, who works as a personal assistant for a large international company. Personal assistant: Computerization is a very much the unknown. We’ve got these computer experts and system analysts who are setting up the computer and linking it to all our work stations. But a lot of the work they do, nobody knows about. I’ve no idea what they are doing a lot of it for. I don’t know where it’s all leading to. Presenter: And now we hear from a typist. This is Monica. Typist: As for word processing. Well all the adverts say how much easier it makes your life and everything. But it has made my life much more difficult. When they’re dictating, they can say anything they want. It doesn’t matter if they don’t like it because they can just knock it out later. I’m the one who’s left with twice as much work. If they’ve got something urgent they need doing, and you’ve been on the machine for three hours, they don’t say: ‘Well, can you do it?’ or ‘Do you want a rest?’ They say ‘Do it’. Presenter: And finally we hear from William, a clerk with a well-known London shipping company. Clerk: It’s an awful thought. But if VDUs carry on growing as quickly as they are, then office life as I knew it when I left school, won’t exist. Everyone’ll be a VDU operator. 6.4 Reading. The role of computers in everyday life. Read the text below about uses and application of the computer. What can computers do? Computers and microchips have become part of our everyday lives: we visit shops and offices which have been designed with the help of computers, we read magazines which have been produced on a computer, we pay bills prepared by computers. Just picking up a telephone and dialing a number involves the use of a sophisticated computer system, as does making a flight reservation or bank transaction. We encounter daily many computers that spring to life the instant they’re switched on (e.g. calculators, the car’s electronic ignition, the timer in the microwave, or the programmer inside the TV set), all of which use chip technology. What makes your computer such a miraculous device? Each time you turn it on, it is a tabula rasa that, with appropriate hardware and software, is capable of doing anything you ask. It is a calculating machine that speeds up financial calculations. It is an electronic filing cabinet which manages large collections of data such as customers’ lists, accounts, or inventories. It is a magical typewriter that allows you to type and print any kind of document - letters, memos or legal documents. It is a personal communicator that enables you to interact with other computers and with people around the world. If you like gadgets and electronic entertainment, you can even use your PC to relax with computer games. 6.5 Computers Complete each sentence with one of the words in the list. disk, disk drive, display, hard disk, keyboard, menu, microprocessor, modem, monitor, mouse , operating system, printer, RAM (Random Access Memory), ROM (Read Only Memory) software 1. A ........................ is what you use to input information into the computer. It works like a normal typewriter. 2. The .......................... is where you place the disks to start the program. 3. The ....................... shows what you type and the computer’s calculations. 4. The .......................... is what you can actually see. 5. The ....................... is a list of information that lets you choose what to do next. 6. The ......................... is used for making hard copies of what you can see. 7. Information is stored outside the computer on ....................... . 8. Many modern computers have a ........................... , with which you can move an arrow to point at different parts of the screen. 9. The ....................... is the heart of the computer and controls everything it does. 10 ............................. is another term for the programs you use on a computer. 11. A ............................ is a device which connects a computer to a telephone line. 12. As an alternative to putting information on a floppy disk you can use a ...................... . 13. ....................... are chips in the computer with permanent instructions and programs which you can’t alter. 14. The ............................. is a complex set of instructions which tells the computer how to carry out different tasks. 15. .........................is the facility the computer uses to store programming information temporarily. The bigger this is, the more complicated tasks the computer can carry out. 6.6 Positions $ £ President Chairman Chief Executive Officer* Managing Director Vice President Director Financial Controller* Accountant Director* Manager (e.g. Personnel Director ) ( Personnel Manager) personal assistant secretary managing director training officer production manager vice-chairman purchasing manage personnel manager export sales manager chief designer safety officer office manager warehouse manage transport manager chief accountant sales director work manager company secretary *Many British firms now use these titles 6.7 Working together in a company Fill in the gaps with words from the list arbitrate drawbacks force industrial action lay-offs lump sum mutual negotiable overtime reject sack redundant 1. Many employers are prepared to talk to their workforces about wages, but say that things like the reduction of the working week are not ......................... . 2. Many workers still gladly accept the opportunity to work ..................... if the foreman asks them. 3. The union members ..................... the company’s offer and decided to take strike action. 4. Before the present strike there had been a long period without any ........................ in the company. 5. The courts were called upon to ........................ the dispute. 6. They arrived at a solution which was to the .......................... satisfaction of both sides. 7. In some countries, if the proprietor of a company ........................ a worker without notice, he can be fined. 8. In times of recession the threat of ........................... of workers increases. 9. In most West European countries legal protection is provided for workers. This means that employees cannot be ....................... to take early retirement. 10. But often younger workers are attracted by the offer of a ......................... payment. 11. Everyone hopes that they will not remain .......................... for long once they have lost their job. 12. Such people do not see the ........................ until it is too late. 6.8 Getting people to do things REQUESTING Jane: Terry do you think you could help me with a couple of things? Terry: Sure. Jane: Do you think you could send a copy of this report to Frankfurt for me? Terry: Yeah, do you want me to fax it, or send it by mail? Jane: Oh, fax, I think. Now, let’s see, then would you mind arranging accommodation for Mr. Berglund, he needs it for Friday night. Terry: Friday night, sure. Hotel Continental, as usual? Jane: That’s right. Now then, then get in touch with Sandy in New York after lunch and ask her to call me tomorrow? Terry: I’ll be over at the factory this afternoon, I won’t he able to do that. Jane: Oh, well, never mind. Well, what I’d like you to do now is to help me to translate this document into English. Terry: Jane, I’m sorry, but I can’t. I’ve got this report to finish by 11 o’clock and it’s just... Jane: Oh, Go. Well, look, at least can you lust check my spelling and punctuation in this literature here? Terry: But my spelling is terrible. I’ll ask Annette to do it. Jane: Oh, all right. OFFERING TO HELP Bill: Morning, Sally, how’s it going? Sally: Oh, hello, Bill. Look, I’m in a terrible rush, you know my plane leaves at three this afternoon. Bill: Oh, yes, of course. Oh, well, would you like a hand with some things you’ve got to do? Sally: Oh, that would he great, if you’re sure it’s no trouble. Bill: No, no trouble at all. Would you like me to check today’s correspondence? Sally: Oh, yes, that’s very kind of you; look if you do that, can you sign the letters for me as well, please? Bill: Yes, of course, no problem. And then shall I call you a taxi to the airport? Sally: Yes. Yes, please. Now, let me think, I’ll need to leave straight after lunch so well, no, better make it 1.30, that’d he safe. Bill: OK, 1.30. And would you like me to do anything about your hotel hooking? Sally: Ooh, heavens, yes, I’m glad you reminded me. I’m sure it’s all might all right but would you mind phoning them to confirm the hooking? Bill: Of course. Of course, no problem. Shall I deal with the weekly report? Sally: No, thanks. I think I can manage to finish that now. It’s nearly ready. Bill: Sure? Sally: Mm. Bill: I know, would you like me to call Amsterdam for you? Sally: Oh, that’s very kind of you, no. Let me think, no, I prefer to do that myself because there are some people I’ve really got to talk to. Bill: OK, I understand. Well, if you need any more help, just let me know, huh? Sally: Oh, terrific. Thanks, I will. ASKING FOR PERMISSION Visitor: Do you mind if I open the window? It’s kind of stuffy in here. Host: Well, I’m afraid we can’t open the window, because if we do open the window the air conditioning doesn’t work! Visitor: Right, no. It’s always that way. It’s always that way. Is it OK if I take off my jacket then? Host: Oh, sure, yeah. Make yourself at home. Visitor: Oh, right. That’s better. Oh, do you mind if I smoke? I notice nobody’s smoking around here. Host: Well, I’m sorry but this is a nonsmoking zone. We took a vote and then we came... Visitor: Oh, I know. That’s OK. I’m trying to quit anyway, I figured it was something like that. Right OK. Oh, by the way, may I use the phone to book a table for lunch? Host: Yeah, sure. Do you know somewhere good? Visitor: Oh, oh yeah, absolutely. Host: Great. Visitor: No, I’ll do that as soon as we’ve finished this. And also before we go, I call my office, to see if there are any messages for me? Host: Sure. Go ahead. Visitor: OK, good, I’ll do that as soon as just a few more lines here. OK. Do you think I could get a photocopy of this leaflet done? Host: Oh, of course, yes. Well, I’ll get Tim to do it for you. Tim! Visitor: Great. Also can send a fax of these proposals to our branch in Canada? Host: I’m sorry, but the fax machine is broken down. We’re waiting for somebody to fix it. Visitor: Oh, that’s OK. There’s one next door, isn’t there? Host: I don’t know. I think so. Visitor: Yeah, I saw one. Host: OK. Visitor: OK, fine. Host: Right. Занятие 12 English Discoveries. The Executive. Office Environment 1 Занятие 13 Роль компьютеров в работе компании и в повседневной жизни. Основные отдели компании, обязанности и права сотрудников. 6.4 Reading. The role of computers in everyday life. Read the text below about uses and application of the computer. What can computers do? Computers and microchips have become part of our everyday lives: we visit shops and offices which have been designed with the help of computers, we read magazines which have been produced on a computer, we pay bills prepared by computers. Just picking up a telephone and dialing a number involves the use of a sophisticated computer system, as does making a flight reservation or bank transaction. We encounter daily many computers that spring to life the instant they’re switched on (e.g. calculators, the car’s electronic ignition, the timer in the microwave, or the programmer inside the TV set), all of which use chip technology. What makes your computer such a miraculous device? Each time you turn it on, it is a tabula rasa that, with appropriate hardware and software, is capable of doing anything you ask. It is a calculating machine that speeds up financial calculations. It is an electronic filing cabinet which manages large collections of data such as customers’ lists, accounts, or inventories. It is a magical typewriter that allows you to type and print any kind of document - letters, memos or legal documents. It is a personal communicator that enables you to interact with other computers and with people around the world. If you like gadgets and electronic entertainment, you can even use your PC to relax with computer games. 6.5 Computers Complete each sentence with one of the words in the list. disk, disk drive, display, hard disk, keyboard, menu, microprocessor, modem, monitor, mouse , operating system, printer, RAM (Random Access Memory), ROM (Read Only Memory) software 1. A ........................ is what you use to input information into the computer. It works like a normal typewriter. 2. The .......................... is where you place the disks to start the program. 3. The ....................... shows what you type and the computer’s calculations. 4. The .......................... is what you can actually see. 5. The ....................... is a list of information that lets you choose what to do next. 6. The ......................... is used for making hard copies of what you can see. 7. Information is stored outside the computer on ....................... . 8. Many modern computers have a ........................... , with which you can move an arrow to point at different parts of the screen. 9. The ....................... is the heart of the computer and controls everything it does. 10 ............................. is another term for the programs you use on a computer. 11. A ............................ is a device which connects a computer to a telephone line. 12. As an alternative to putting information on a floppy disk you can use a ...................... . 13. ....................... are chips in the computer with permanent instructions and programs which you can’t alter. 14. The ............................. is a complex set of instructions which tells the computer how to carry out different tasks. 15. .........................is the facility the computer uses to store programming information temporarily. The bigger this is, the more complicated tasks the computer can carry out.
Presenter: We asked a number of people who work in offices to tell us what they thought about the introduction of new technology into office life: computer terminals, visual display units and so on. First, Anita, a secretary. Secretary: You’re being pushed into a different world - a keyboard world. It takes away the role of secretary. It makes our role very, very different. You find yourself thinking - what are these machines doing to me? At the end of the day you fee1, well ... when you’ve switched off the machine, that you’ve unplugged yourself... Presenter: And now Peter, an office administrator. Office administrator: Well all our bosses have terminals on their desks, but they don’t use them. I’m not sure why. Perhaps it’s just as well because the system’s overloaded enough. If too many try to use it, it just breaks down. Presenter: Next we hear from Roberta, an office design consultant. Office design consultant: We interviewed more than 300 people from different organizations attempting to automate their offices. There were few, I mean, less than 5% success stories. Senior management tend to think that if they install a computer system in their offices and give the staff a couple of days’ training, amazing new levels of efficiency will be attained. Well, of course, they’re wrong. New technology means that jobs have to be rethought, redesigned, and unless they’re redesigned properly, then things will get worse, not better. Presenter: Oh now to Andrew. He is a bank clerk. Bank clerk: My old job was ordering up bits of stationery, such as money bags, you know. I used to write the orders on special order forms by hand and specify the number of items required. But now I do this at the computer terminal. I have to keyboard in numbers for everything. Every individual item has a code and also a figure for the number of items I order. You can imagine the kinds of mistakes that you can make if you are on the terminal all day. You can order 4000 packets of item 2, instead of 2 packets of item 4000! And it’s so boring, typing in numbers all day long. Presenter: Our next interviewee is Edward, who works as a personal assistant for a large international company. Personal assistant: Computerization is a very much the unknown. We’ve got these computer experts and system analysts who are setting up the computer and linking it to all our work stations. But a lot of the work they do, nobody knows about. I’ve no idea what they are doing a lot of it for. I don’t know where it’s all leading to. Presenter: And now we hear from a typist. This is Monica. Typist: As for word processing. Well all the adverts say how much easier it makes your life and everything. But it has made my life much more difficult. When they’re dictating, they can say anything they want. It doesn’t matter if they don’t like it because they can just knock it out later. I’m the one who’s left with twice as much work. If they’ve got something urgent they need doing, and you’ve been on the machine for three hours, they don’t say: ‘Well, can you do it?’ or ‘Do you want a rest?’ They say ‘Do it’. Presenter: And finally we hear from William, a clerk with a well-known London shipping company. Clerk: It’s an awful thought. But if VDUs carry on growing as quickly as they are, then office life as I knew it when I left school, won’t exist. Everyone’ll be a VDU operator. |