Пособие Л. Д. Червяковой «Язык делового общения» стр. 4-10 Чтение и перевод рекламных текстов
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4.8.3 Ending a letter Here are some ways to end a letter. I look forward to receiving your reply/order/products/etc. Looking forward to hearing from you, If you gave some information in the letter, you can close: I hope that this information will help you. Please do not hesitate to contact me if you need any further information Please feel free to contact me if you have any further questions. 6 Marldon Road DATA SERVICES Tel. 021 472 3470 Birmingham Tlx 297638 B12 7GH Jan. 24th 1987 Our ref. JH/ck Ms J Williams Ace Secretarial Services 10 Camden Road London EC1 6JJ Dear Ms Williams Further to our telephone conversation yesterday, I am delighted to advise you that we are. Now able to reduce the price of our Peach computers by 10%. This is due to the recent fall of the US dollar. We look forward to receiving your order. Yours sincerely  J Hutton Sales Manager 4.8.4 Referring Here are some ways to introduce the subject of the letter: With reference to… Further to … With regard to… I am writing in connection with… 4.9 Personal business letters Michael Kennedy, from EuroCom Ltd, went to dinner with Khalid Al Jalahma from Arabian Electronics in Bahrain. When he got back to England he sent Mr. Al Jalahma details of a new product. He also sent the details to someone who had written to him. As you read the letters, try to complete the table on page 52 and answer the question. EUROCOM European Communications Company 16 Bedford Road Tel: 01-783 9576 London W4 1HV Tix: 19678 ECOM Mr K Al Jalahma 5 July 1987 Arabian Electronics PO Box 26180 Our ref. MK/ra/253 Manama Bahrain Dear Mr. Al Jalahma It was a pleasure to have dinner with you while i was in Bahrain. I think we had a very useful discussion and jam sure that we can come to some worthwhile agreements. I thought you might be interested to hear about a new amplifier that we are producing — the ER26. I am enclosing a brochure that gives all the important details but if you would like any further information, please do not hesitate to contact me. Thank you once again for a very pleasant evening. Please give my regards to Peter Smith. I look forward to seeing you the next time I am in Bahrain. With best wishes Michael Kennedy Export Sales Manager EUROCOM European Communication Company 16 Bedford Road LondonW4 1HV Tel: 01783 9576 Tix: 19678 ECOM Mr. R Bugarini 5 July 1987 Via Borsi 26 Milan Our ref. MK/ra/256 Italy Dear Mr. Bugarini: Thank you for your letter of 26 June, asking for details of our new ER26 amplifier. I have pleasure in enclosing our brochure. This gives full details and prices of all our amplifiers. If you require any further information, please do not hesitate to contact me. Yours faithfully  Michael Kennedy Export Sales Manager 1. Put a tick (V) in this table if the letter has the point listed. Put a cross (X) if it does not. letter (a) letter (b)
4.10 Making a letter more personal Normally, if you know the person that you are writing to and have met him/her socially, you will want to make your letter less formal and more friendly. Less formal letters often have a different structure from formal business letter. Dear Mr/Mrs/Miss/Ms... - An opening This mentions your feelings about the last contact you had with each other. - The main message This says why you are writing now and gives the details. - The close This talks about the future and often mentions some personal information. Yours sincerely / Best wishes. Note: If you have not recently had contact with each other, you can open by saying why you are writing (see below). 1. Personal business letters: the opening Here are some ways to open a less formal letter. You can use each phrase to talk about the last time you contacted or could not contact each other. Thank you for your letter / telephone call / telex. It was a pleasure to (meet you at/on ...) It was good to (see you again at/on ...) (hear from you again.) It was a pity that (we did not have more time to talk at/on ...) I am sorry that (I missed you when you visited my office.) After each phrase you can say something about what you said – or could not say – to each other. Like this: Thank you for your letter. It was very interesting to hear about the new developments at Wentol Ltd. It was a pity that I missed you when you visited my office last week. I would have liked to have heard all your news. It was a pleasure to have dinner with you last thursday. I think we had a very useful discussion. It was good to talk to you on the telephone today. I was sorry to hear that you had not been well. Thank you for your telex. I was pleased to hear that you will be coming to visit us next month. A. Fill in the gaps in these openings with a suitable phrase. a)…………………………………. to talk to you on the telephone this morning. ………………………….….to hear that you are enjoying your new job. b)………………………….. your letter ……………………… to hear that you have had so many problems in your office. c) …………………..to see you at the conference last week. ……………………....... that we did not have enough time to talk. d)……………… that you could not come to the meeting on Saturday. I am sure that you would have it quite interesting. e)…………………… to meet you yesterday. I found many of your ideas very interesting. B. What opening would you write in each of these situations? a) You met he addressee on Thursday. He told you that he had been ill. b) You had dinner with the addressee Last week at his house. He told you about his holiday in Iceland. c) You visited the addressee in his office last week but he could only talk to you for five minutes. d) You received a letter from the addressee this morning. He told you that he had been promoted. 2. Personal business letters: saying why you are writing In earlier units you learnt how to start formal letters. For example: Dear Sir I am writing in reply to your advertisement in The Times or: Dear Sir We are interested in hiring a word processor and we would like to know if you rent them. If you are writing to someone you know and you want to be more friendly, you should introduce your letter in a different way. Here are some examples.
3. Personal business letters: the close. Less formal letters often close by mentioning something personal. For example: I look forward to seeing you again next time. I am in Bahrain. If ever you are in London, please do not hesitate to call me. Sometimes, you can mention somebody that you both know, like this: - Please give my regards to Peter Smith. - Please pass on my best wishes to Mr. Lund. I hope, that he has now recovered from the flu. 4. Practice These two letters are all mixed up. Put the sentences in the right order. Each letter has three separate main parts. a) Mrs. S Weinburger 12 December 1997 ABC Business Consultants 1911 N Formosa Avenue Los Angeles California USA V Dear Mrs. Weinburger
With best wishes  Hans Seitz Divisional b) Ms F Soares 15 October 1987 Rua J Falcao 20-7 4001 Porto Portugal Dear Ms Soares
Kind regards  Ke Soon Lee Overseas Sales Dept Занятие 6 English Discoveries. Intermediate 1, 2. Memos, Formal letters, Computer dating Занятие 7 Устройство на работу, интервью при приеме на работу составление заявлений при приеме на работу APPLYING FOR A JOB. 2.1 Your career history. A CV (‘curriculum vitae’ or ‘résumé’) is essential if you’re applying for a new job or for promotion within your own company, or even to register as a delegate at a conference. Some information might be given in your CV, some in your letter of application — and perhaps some on a Supplementary Information sheet (giving information relevant to the particular job you’re applying for). There are no fixed international rules about this: different countries have different practices. 2.2 Applying for a job. The applications for a job. Sort the applications for a job into three piles: A: These look promising! B: These are possibles. C: Thanks, but no thanks! (hopeless case). 1. As you will see from my enclosed CV, I have been working for my present company for ten years. I joined them as assistant works manager and was promoted to production manager last year. Before that I had spent two years taking a full-time diploma course. 2. My name’s Jim Brown and I can do great things for your company! I’m 29, unmarried, fit and healthy and I’ve got all the qualifications and experience to make me the ideal. 3. Jam sure I would be able to manage it a department successfully, as I am good at supervising people and at giving clear instructions. I feel that I would be… 4. I wish to apply for the job you have advertised. Please send me further details. 5. I noted with interest your advertisement for a marketing Assistant in today’s Daily Planet. 6. I am writing about the job in your advertisement in today’s Evening Post. I am having five years experience in the export and import trade as well as the qualification you need. 7. I am ambitious and my present job doesn’t offer me the chance to expand. If you consider that my experience and qualifications are suitable, I would be available for interview at any time. 8. I enclose a CV, which gives full details of my qualifications and work experience. In support of my application, I should like to mention the following points: 9. Although my present employers are first-rate and our relationship is excellent, I am keen to extend my range and am looking for a more rewarding and challenging post. 10. I would be grateful if I could discuss the post available in person and perhaps go into my background and my suitability for the post in more detail. 2.3 Here are some typical questions that an interviewer might ask:
15. What is the best idea you’ve had in the past month? 16. What is your worst fault and what is your best quality? 17. Don’t you think you’re a little young/old for this job? 18. What are your long-range goals? 19. Describe your present job: what do you find rewarding about it? 20. What do you do in your spare time? 21. What excites you about the job you’re doing now? 22. What worries you about the job you’re doing now? 23. Describe your ideal boss. 24. How would you rate your present boss? Занятие 8 English Discoveries. Advanced 1, 2. Personal Letters, Application & Inquiry letters Занятие 9 Написание резюме. Характерные черты резюме, его составные части. Образцы резюме. WRITING A RESUMÉ WEBSTER SAYS: The resumé is a personal marketing document which clearly demonstrates a person’s ability to produce valuable results to a potential employer in a way which promotes the employer to meet the applicant. IT IS OFTEN THE MOST IMPORTANT FACTOR IN OBTAINING AN INTERVIEW. 3.1 THE RESUMÉ: its characteristics IT IS HONEST Tell the truth. Employers do verify resumés. IT IS POSITIVE Communicate belief in yourself. Express confidence in your choice of words. IT IS BRIEF It is preferably one page in length, in “telegraphic style” - short succinct statements rather than complete sentences. IT IS PLEASING TO READ The layout should be stylish but conservative, easy and attractive to read. The eye should be able to skim the document in a few seconds to get all the important points you want to make. The style should be consistent throughout. IT IS WITHOUT ERROR Spelling, grammar, and punctuation must be impeccable. 3.2 THE RESUMÉ: its essential components NAME Place your name at the top of the document. Your name should be the most easily identifiable component of your resumé. Generally, use your first name without nicknames. You decide whether you want to use your middle name, initial, or leave it out. ADDRESS, PHONE NUMBER Again, your address goes on the top of the page. Give your complete address. We recommend that you do not use abbreviations. Write “Road” instead of “RD”, “Michigan” instead of “MI” and so on. Some people list two addresses, one “present” or “temporary” and the other “permanent”. We recommend that you use only one address if possible, but if you think that it is necessary to use two, this is acceptable. OBJECTIVE In this portion of the resumé, state in concise terms the position which you desire. Coming up with your objective is often the most difficult task in RESUMÉ writing. What kind of a job do you want? In what field? What is its job title? What skills do you wish to apply? These are the questions employers ask, and these are the questions your objective statement addresses. If you’ve been actively involved in the career search process, your objective is more natural (and less difficult) to develop (see models). EDUCATION Follow this format: Degree first, then major, then minor (optional), graduation date (month, year), school, city, and state. No abbreviations, no zip code. If your major doesn’t seem to relate to your objective, don’t emphasize it but keep it in the document. Under certain circumstances you may start off with college first, then degree. If you have transferred from another college, you may wish to include it. If so, list the college, city, and state. Leave out high school information once you are halfway through college. Should you include your grades: if above 3.0, include it - if not, leave it out. EXPERIENCE This category may be given a variety of titles, but the idea is the same: let the employer know where you’ve worked and what you did there. In most cases place your job title first. (If you didn’t have a formal job title or if you don’t think your title accurately describes your duties, you may create you own. However, make sure the title accurately reflects the job responsibilities and is not dishonest.) Next follows the name of the organization where you worked. Write it all out, completely. Generally, no “Co.” or “Inc.” On the next line include the city and state where you worked. Include internships or volunteer work if significant or relevant. Were you a Resident Assistant? A tutor for smb? A lab assistant? A tax assistant? A member or office in Student Senate? Include them as experiences. Next, you’re ready for a few short sentences in which you describe your responsibilities. Start each sentence with an action word, like “Designed” or “Supervised”. Include some “performance statements”, i.e., “Supervised approximately 30 students during peak mealtimes.” “Saved the company $4,500 annually through changes in the accountants receivable system.” Keep your sentences simple. REFERENCES ON THE RESUMÉ Traditionally, resumés have not included a list of references. Instead one would likely see the phrase, “Professional references furnished upon request.” However, recently we have seen a trend toward including references on the resumé. The format: name, title, organization, city, state, phone. Full addresses and zip codes are unnecessary. Three references are just the right number. THE REFERENCE PAGE The reference page is a document that sometimes accompanies a resumé. This allows more room on the resumé itself for all your good experience. You may include four, five, six, or even more references when you devote an entire page to the topic, but we recommend five: three being “Professional References”, and two listed as “Personal References.” However, even your personal references will be more impressive if they are not relatives or “pals” of yours. Your personal references should be professionals with whom you have a personal (i.e. mentor or professional friendship) relationship. 3.3 THE RESUMÉ: its optional components ADDITIONAL STUDIES Have you taken any special courses specifically related to your objective? Any graduate courses? Special workshops? If so, include them under this or a similar heading. HONORS AND AWARDS List academic (not need-based) scholarships, including high school scholarships if they were applied to college. List the complete name of the scholarship and the year or semester it was applied. Any awards or special recognitions? List them completely and include year or semester they were awarded. COURSEWORK Under this optional heading, list courses which are relevant to your objective. List the course title completely but not the course number - course numbers are meaningless to prospective employers. After a year or two, do not include coursework. EXTRA CURRICULAR ACTIVITIES Were you involved in complex council? Committees? Governing boards? Varsity or intramural sports? Special Olympics? Many employers like to see a resumé which includes out-of-classroom involvement. It indicates enthusiasm, energy and initiative. Some title this heading which is acceptable. In fact, you may want to use “EDUCATIONAL HIGHLIGHTS” to combine the “HONORS AND AWARDS” category with the “EXTRA CURRICULAR ACTIVITIES” category if you don’t have many of either. ADDITIONAL EXPERIENCE Have you had other work or volunteer experience not related to your objective, but you’d still like to include it? Use this heading for it. Use the same format used for the “EXPERIENCE” heading, although you may want to leave out the description of responsibilities. ADDITIONAL/PERSONAL INFORMATION This category highlights relevant information which may not fall into above categories. This experience may include travel, knowledge of foreign languages, information on availability, or other more “personal” information, i.e. interesting hobbies or activities. Personal information such as marital status, health, and age is unnecessary, and it is illegal for an employer to hire/not hire on the basis of personal information. |