The Belarusian Market for Tomatoes

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Содержание Major Clients and Markets Product Requirements and Preferences Table 5. Packaging options for tomatoes imported in Belarus Quality and Certification Requirements

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Major Clients and Markets

According to the survey, almost all respondents noted that they sell their production on the domestic market. None of the respondents reported any re-exports.


The respondents stated that large importers could be divided into two groups:

1. The first group is represented by large importers, who own wholesale and retail outlets.

• The majority of imported produce (up to 60%) is supplied to their own outlets.
  
• Their clients can also be other wholesale outlets (usually these are state owned wholesalers called “Raipo”, which are very numerous in the regions) and retail outlets.
  

2. The second group is large importers who distribute their produce to all types of outlets. This distribution can be sporadic, so this group of importers does not have its own chain of outlets.
   

Product Requirements and Preferences

Size: All respondents noted that delivered tomatoes must be graded by size/calibrated. The preferred average sized tomatoes should have a diameter in the range of 50-60 mm.


Packaging: According to the interviewees, tomatoes imported into Belarus are packaged in three different ways:

• Carton boxes
  
• Plastic boxes
  
• Wooden boxes
  

Table 5. Packaging options for tomatoes imported in Belarus Package type Specifications Picture Carton boxes 4-5 kg carton boxes Up to 7-8 kg carton boxes with partitions Wooden boxes Wooden box dimensions: 495mm x 330 mm x 130 mm. Capacity - 7-10 kg. Plastic boxes Capacity: 5-7 kg

Tomatoes packed in 4-5 kg carton boxes are imported mainly from the extra-CIS countries, while tomatoes packed in 7-10 kg wooden and plastic crates come from Ukraine, Moldova, and Russia. Local production is delivered in plastic boxes – up to 15 kg. According to the respondents, it is strongly preferred for exporters to use non-returnable packaging.


None of the respondents mentioned that they receive Moldovan tomatoes in carton boxes.

Logo/Brand

None of the respondents indicated any preference for a specific brand of tomatoes. It is not an important factor in encouraging consumers to buy the product. At the same time however, some respondents noted that they would prefer the origin of the product to be indicated on the package.

Quality and Certification Requirements

Belarus is a member of the Commonwealth of Independent States (CIS). Intergovernmental agreements provide that tomato exports are standardized according to GOST 1725-85.


The major requirements for imported tomatoes are as follows:

• Ripe
  
• Sound
  
• Preferably with peduncle (stem) attached
  
• Fresh
  
• Free of damage caused by frost
  
• Free from soil dust
  

According to the respondents, the main priority for a new supplier of tomatoes is the quality of the fruit. It was also noted that even though the local production is red colored, tomatoes are not ripe enough and do not have the desired flavor/taste qualities.


Referring to Moldovan tomatoes the respondents noted, their organoleptic qualities are high. At the same time tomatoes imported from Moldova are very perishable compared with tomatoes imported from extra-CIS countries.


[NOTE: This could be for a number of reasons: i) varieties grown in Moldovan may not be modern long shelf life varieties, ii) the lack of cooling (pre-cooling, cold storage and refrigerated transport) in Moldova will certainly mean shorter shelf life and higher perishability, and iii) If Moldovan tomatoes are picked at a red color stage they will have a short storage or post harvest life. Picking at a less red color eg color-change stage – just as the fruit turns from green to orange, will result in less damage and rotting of fruit during transport, the fruit will ripen and turn red during transport and the marketing chain, and the tomatoes will have a better storage or shelf-life, with less wastage for all in the marketing chain. Although there will be less perished fruits, tomatoes picked at color-change stage will inevitably contain less sugars than fruit picked red, and the flavor will therefore be less.]