The Belarusian Market for Tomatoes
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Market Access
The Ministry of Agriculture in Moldova, Marketing and External Relations Dept, advises that there are no restrictions for the import of tomatoes from Moldova to Belarus. The imported production should correspond to GOST 1725-85 quality standards.
Information on Companies Interviewed2
The purpose of the telephone survey was to gather additional information to fill in the gaps in information encountered while collecting secondary market data on the Belarus tomato market. Information was requested on specific requirements for importers, consumer preferences, market structure, main tomato varieties demanded, supply sources, supply mechanisms, and major domestic competitors. An additional major objective was to collect recommendations from Belarusian importers for Moldovan companies exporting tomatoes.
During the survey more than 25 companies were interviewed. The list of companies contacted (presented in annexes 3 and 4), was compiled on the basis of the information provided by the Embassy of Belarus, the Ministry of Agriculture in Moldova, business-catalogue “Kompass” and other web sources. Some companies refused to be interviewed, others responded without providing figures on their financial turnover and acquisition prices (especially importing companies and wholesale entities).
Six supermarkets, and five importers and wholesale entities described the situation on the Belarus tomato market. Most of them have a large product range, including tomatoes, onions, potatoes, carrots, cabbage etc, plus a large range of fresh fruits. Some vegetables are produced domestically, but when domestic production is not sufficient to satisfy the Belarusian market demand, they are also imported (especially in the off-season).
Most of the respondents said that the average share of tomatoes in total vegetable sales varies between 7% and 10%.
Sources of Supply and Import Seasonality
The Belarusian production of tomatoes relies both on greenhouse and open field production. According to the respondents, around 45-50% of tomato production is produced in greenhouses. The varieties grown in Belarusian greenhouses and open field are presented in Annex 2 (in Russian).
According to the respondents, tomatoes of Belarusian origin are supplied for 10 months of the year. Tomatoes imported from the Netherlands and Spain are available 12 months of the year, but in the open crop season Moldovan and Ukrainian products are dominating the sales of low value tomatoes.
The majority of respondents indicated that their main tomato suppliers are from the following countries: Ukraine, the Republic of Moldova, Spain, Turkey, The Netherlands and Poland, all of whom have different shares of the market in different periods of the year.
| Table 4 Share of tomato suppliers in total tomato imports to Belarus, %
Source: Respondents data |
According to Table 4, based on the companies interviewed, Ukraine provides the largest share of tomato imports into Belarus. Although tomatoes produced in Ukraine have a shorter sales period, the country is the leader in terms of sales volumes, due to its relatively low prices and high production capacity.
Although Spain and Turkey export tomatoes to Belarus all year round, while Moldova exports tomatoes only during the August-October period, (figure 6), according to the survey respondents Moldovan tomatoes have nearly the same share in the total volume of tomato imports. (Note: this is counter to official statistics).
In some cases the respondents were not sure about the origin of the product.
| Figure 7. Import seasonality of supply practiced by the largest importers
Source: Respondents’ data |