Иностранный язык. Сфера сервиса (английский язык)
Методическое пособие - Педагогика
Другие методички по предмету Педагогика
t definitively, that she is so extreme and multipolar in her accomplishments that one fumbles to bundle it all up into the linear narrative so beloved by humans since the Bible.1999, a Stanford computer-science M.A. turns down a teaching job at Carnegie Mellon, among other opportunities, in order to join a fledgling Silicon Valley start-up with a silly name. At the job interview shes asked stuff like "How would you write a spell-check program when you have a vocabulary so big it wont fit in a computer?" Mayer becomes Google employee number 20. She and Google flourish. Says computer-science professor Eric Roberts, her Stanford mentor, "She hitched her wagon to the correct star. Thats not a negative critique of her; thats what the Valley is like." He adds, "Success in this field is dependent on temperament," i.e., "the drive not to be beaten by machines." A product manager, she creates the famous home page: simple and unchanging, delightful to purists and pragmatists alike. Her ideas are omnipresent (everywhere) through out the actual designs, their simplicity and intuitive ease of use (you can identify her influence in the design, etc). As the company grows, so too Mayers responsibilities: She oversees the development, code-writing, and launch of Gmail, Google Maps, Google, Google Chrome, Google Health, and Google News. There is a vast, impenetrable techie world of Google profit-making activity that is insider stuff; but Google for the masses, is Mayers fiefdom (under her complete control or authority).short, she is obsessed with puzzling out the consumers relationship to clicks. Mayers job is to be in sync with change.and expressions disrupt- разрывать, разрушать
snippet- отрывок (из книги)-стойкий, прочный
transparency- прозрачность
opaque- непрозрачный, светонепроницаемый
accomplishment - достижение
impenetrable- недоступный, непроницаемый
Task 4. Match the definition with their English words and Russian equivalents.
. a sort of a tune used in adverts
. advert on radio or television
. a large board in a public place on which posters are put
. a phrase used in advertising to attract attention to the product
. advertising for a product in places where it is sold
. a small piece of printed paper that advertises smth
. famous person, celebrity speaks on behalf of a product
. advertising materials sent through the mail
музыкальный логотипpoint- of -sale advertising
реклама на радио, телереклама jingle
доска для афиш и объявлений slogan
рекламный девиз mailshots
реклама в месте продажи endorsement
листовка commercial
поддержка товара billboard
разовая рассылка рекламных материалов leaflet
Task 5. Combine a word from A with one from B to match each of the definitions and match with Russian equivalents.
Рекламирование товаров знаменитостями; Целевая аудитория;