Иностранный язык. Сфера сервиса (английский язык)
Методическое пособие - Педагогика
Другие методички по предмету Педагогика
¦.s a good question. I think that…for me, I prefer3. Read, translate and comment on the following.all of us get some kind of pleasure from shopping. But some people feel a strong need to buy and often spend large sum of money in shops. They are addicted to shopping. Do you know such people? What do they buy? Do they buy things on sale? What problems can they have as a result of shopping addiction?. Writing a letter of complaint.you bought a pair of jeans but the first time that you wore them the zip broke. You went to the shop but the shop assistant refused to change them. Write a letter of complaint. Use the following letter as the example:
Market Street,,, M24 6HD16, 2009World,
Tower Road,, SW12sir/Madam,am writing to you about the watch I bought from your shop on 12 May. I enclose copies of the guarantee and the receipt.your advert you claim that the watch is waterproof. However, the first time I went swimming, the watch stopped working. When I took them back to the shop, the assistant said it was my fault and I hadnt read the instructions carefully.would like you to refund my money. Unless I receive a satisfactory reply, I will write to the Consumer Association.look forward to hearing from you.faithfully,. Black.
UNIT 12. THE MEDIA
Necessity is the mother of invention.word is enough for the wise.
Read and translate the textand entertainment are communicated in a number of different ways, using different media. The media include print media such as newspapers, books and magazines, and electronic media such as the radio and television. The print media supplies the information in a written form through the press (people who write for newspapers and magazines) and publishing companies, which produce them. Radio and television channels or stations produce and distribute audio and audio- visual programs or broadcasts which cover the main events and developments. Recently there has been considerable expansion of multimedia businesses which provide integrated media services containing sound, pictures and text, accessed by audiences around the world through networks such as the Internet.and local newspapers in the USAof the size of the USA, there are few national newspapers. Apart from the popular USA Today only the New York Times, the Chicago Tribune and the Wall Street Journal have anything like a nationwide readership, mainly thanks to satellite technology. The Times is generally regarded as America's most prestigious paper. The Journal is the leading and financial and business newspaper and currently has a circulation of about two million, the highest in the country. But there are influential regional papers, among them the Washington Post, the New York Daily News, the Philadelphia Enquirer, the Los Angeles Times, the Boston Globe, the San Francisco Examiner and the Christian Science Monitor (not a religious paper, despite its title). USA Today, founded in 1962, is the leading popular daily paper, with short news reports, lively feature stories and items of practical advice. The tabloid weekly newspaper, such as the National Enquirer and the Star with the circulation of around 4.5 and 3.5 respectively, are sold in supermarkets throughout the county.are more than 1,500 daily newspapers in the USA. Each one is usually sold only in one part of the country, e.g. in a city, but they cover national and international news. In larger cities, there is often more than one newspaper and the different ones express different political opinions.and television in the USAthe USA radio is controlled by private commercial companies, with the exception of National Public Radio, which is supported by grants and donations. By 1928, the USA had three national radio networks, two owned by the National Broadcasting Company (NBC) and one by the Columbia Broadcasting System (CBS). At first, sound broadcasting was almost entirely for entertainment, but schedules are now more varied, and some stations broadcast purely educational programs.1985, there were over 9,000 radio stations in the USA, the largest number in the world. Of this number, over 1,000 were noncommercial, that is, no advertising or commercials of any type are permitted. These public and educational radio stations are owned and operated primarily by colleges and universities, by local schools and boards of education, and by various religious groups.the same time, there were close to 1,200 individual television stations, not just transmitters that pass on programs. All radio and television stations in the United States must be licensed to broadcast by the Federal Communications Commission (FCC). Although the FCC regulates radio and television transmission, it has no control over reception: there are no fees, charges, taxes or licenses in the United States for owning radio and television receivers or for receiving anything that is broadcast through the air. Laws prohibit any state or the federal government from owning or operating radio and television stations. (Stations such as the Voice of America may only broadcast overseas).commercial radio stations follow a distinctive "format", that is a type of programming that appeals to a certain listening audience (some stations have more than one format). To change from one format to another, stations need permission from the FCC.television production is in the hands of the Big Three: the Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC) and the American Broadcasting Company (ABC). These recently have been joined by a forth: The Fox Broadcasting Company (FBC) commonly referred to as Fox (often stylized FOX) and owned by Rupert Murdoch. There is also non-commercial television, the Public Broadcasting System (PBS), which is financed by grants from companies and individuals. It offers quality drama programs, children's programs, and national and international news programs.majority of commercial television stations receive most of their programming, roughly 70 percent, from the three commercial networks: ABC, CBS and NBC. These networks are not television stations or channels. They sell programs and news to individual television stations which choose those they want to broadcast. These affiliated stations also create some of their own programming; produce their own state and local news programs and purchase films from other sources.press in the UKof national newspapers in Britain is high and the country has probably a larger number of mass circulation newspapers - both quality and popular titles - than any other in the world. The press is privately owned and foreign proprietors are not disadvantaged. It is a matter of debate how influential newspapers are. Mostly they claim to have minimal political effect, though at least one popular newspaper did claim to have won a previous election for the party it supported at the time. It is probably true to say that most readers tend to buy newspapers sympathetic to their own views, so their political influence may be quite small. Still, the press does offer a wide variety of political views and information for those who wish to seek it out. It is also probably true to say that newspapers like to reflect the public mood as well as influencing it.and Radio in the UKthe nineteenth century Prime Minister Gladstone used to tour the country, addressing mass meetings for many hours at a time, but he only succeeded in reaching a small proportion of those who can now be reached daily from a television studio. Britain has a broad range of privately owned and publicly owned (though not government managed) broadcasting media. The broadcasting companies are required to offer impartial news treatment and balance in overall political reporting. Skilled journalists attempt to probe major political figures in depth. Politicians are keen to use these opportunities as a shop-window for themselves and their polices. The Independent Television Commission (ITC) is the organization which is responsible for controlling the operation of private television companies in the UK.and expressionsбеспристрастный, справедливыйдочернийприёмreflect - отражать- собственник, владелец
to succeed in- достигать цели, преуспевать
influence - влияние- трактовка, подход1. Answer the following questions.
. Give the definitions of print media, electronic media and multimedia?
. What are the main types of the US newspapers?
. Explain the expression" to use these opportunities as a shop-window"
. What are the letters ITC stand for?2. Decipher the following abbreviations.
ABC, NBC, CBS, FCC, FOX (FBC) PBS.3. Read the text about multimedia businesses. Make notes about the person, the services and the company.
Machine Dreams
"Do something you're not ready to do", says Mayer. In the worst case you'll learn your limitations".
Marissa Mayer is the world's most poised and powerful information guru. Marissa Mayer, the 34-year-old megamillionaire, Oscar de la Renta-obsessed, computer-programming Google executive who lives in a penthouse atop the Four Seasons, San Francisco. Virtually, Mayer is an agglomeration of podcasts, red-carpet images, and text snippets about the physics of data, the future of news, and atomic units of consumption.actuality, Mayer is just as resistant to the kinds of unitary categories that the regular three-dimensional world insists on. Its not only that she demolishes old-fashioned oppositions of beauty and brains, or women and science, or chic and geek. Its that shes elusive in person (meeting her is all about fragments of time, as her busyness is quasi-presidential); that she works for a company that makes billions in the transparency business but is opaque with regard to its internal doings; and, mos