Маркетинг потребительских товаров
Информация - Маркетинг
Другие материалы по предмету Маркетинг
66; 4 5| 4
--------+--+--+--+--+--+--+--+--+--+--+
2.6 6 7 7 6 8 7 7 7 7 6
--------+--+--+--+--+--+--+--+--+--+--+
2.7 2 1 3 2 2 2 2 3 2 2
--------+--+--+--+--+--+--+--+--+--+--+
2.8 3 4 2 1 3 3 3 2 3 3
--------+--+--+--+--+--+--+--+--+--+--+
Nпц\Nэ 1 2 3 4 5 6 7 8 910
--------+--+--+--+--+--+--+--+--+--+--+
3.1 3 2 3 3 3 3 3 2 3 3
--------+--+--+--+--+--+--+--+--+--+--+
3.2 1 1 2 1 2 1 1 1 2 1
--------+--+--+--+--+--+--+--+--+--+--+
3.3 2 3 1 2 1 2 2 3 1 2
--------+--+--+--+--+--+--+--+--+--+--+
Nпц\Nэ 1 2 3 4 5 6 7 8 910
--------+--+--+--+--+--+--+--+--+--+--+
4.1 3 2 3 3 3 2 3 3 3 3
--------+--+--+--+--+--+--+--+--+--+--+
4.2 1 1 1 1 2 1 2 1 1 2
--------+--+--+--+--+--+--+--+--+--+--+
4.3 2 3 2 2 1 3 1 2 2 1
--------+--+--+--+--+--+--+--+--+--+--+
Nпц\Nэ 1 2 3 4 5 6 7 8 910
--------+--+--+--+--+--+--+--+--+--+--+
5.1 1 1 1 2 1 1 1 1 1 1
--------+--+--+--+--+--+--+--+--+--+--+
5.2 2 2 2 1 2 2 2 2 2 2
--------+--+--+--+--+--+--+--+--+--+--+
Nпц\Nэ 1 2 3 4 5 6 7 8 910
--------+--+--+--+--+--+--+--+--+--+--+
6.1 1 1 1 2 1 1 3 2 1 1
--------+--+--+--+--+--+--+--+--+--+--+
6.2 2 3 2 1 2 2 1 1 2 2
--------+--+--+--+--+--+--+--+--+--+--+
6.3 3 2 3 3 3 3 2 4 3 3
--------+--+--+--+--+--+--+--+--+--+--+
6.4 4 4 4 4 4 4 4 3 4 4
--------+--+--+--+--+--+--+--+--+--+--+
***** Коэффициенты конкордации *****
W1 = 0.90
W2 = 0.93
W3 = 0.57
W4 = 0.57
W5 = 0.64
W6 = 0.76
***** Веса подцелей *****
V1.1.=0.07 V1.2.=0.24 V1.3.=0.15 V1.4.=0.05 V1.5.=0.17 V1.6.=0.23 V1.7.=0.11
V2.1.=0.08 V2.2.=0.11 V2.3.=0.21 V2.4.=0.03 V2.5.=0.14 V2.6.=0.06 V2.7.=0.19V2.8.=0.18
V3.1.=0.20 V3.2.=0.45 V3.3.=0.35
V4.1.=0.20 V4.2.=0.45 V4.3.=0.35
V5.1.=0.63 V5.2.=0.37
V6.1.=0.36 V6.2.=0.32 V6.3.=0.21 V6.4.=0.11
***** Значения критериев *****
Количество альтернатив : 3
(1 - MECHEL; 2 - HYUNDAI; 3 - LG)
Nпц\Nк 1 2 3
--------+------+------+------+
1.1 39.0 39.0 39.0
--------+------+------+------+
1.2 1.0 0.7 1.0
--------+------+------+------+
1.3 2.0 1.0 2.0
--------+------+------+------+
1.4 0.0 4.0 1.0
--------+------+------+------+
1.5 0.7 0.7 1.0
--------+------+------+------+
1.6 10.0 10.0 16.0
--------+------+------+------+
1.7 2.0 6.0 7.0
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
2.1 0.0 0.0 1.0
--------+------+------+------+
2.2 1.0 1.0 1.0
--------+------+------+------+
2.3 0.0 0.0 1.0
--------+------+------+------+
2.4 0.0 1.0 1.0
--------+------+------+------+
2.5 1.0 1.0 1.0
--------+------+------+------+
2.6 0.0 0.0 1.0
--------+------+------+------+
2.7 0.0 0.0 1.0
--------+------+------+------+
2.8 0.0 0.0 1.0
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
3.1 40.0 40.0 40.0
--------+------+------+------+
3.2 0.5 0.6 0.0
--------+------+------+------+
3.3 0.8 0.8 0.0
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
4.1 1.0 1.0 1.0
--------+------+------+------+
4.2 1.0 1.0 1.0
--------+------+------+------+
4.3 1.0 0.5 0.7
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
5.1 6.0 6.0 6.0
--------+------+------+------+
5.2 1.0 1.0 1.0
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
6.1 1.0 1.0 1.0
--------+------+------+------+
6.2 1.7 1.0 2.0
--------+------+------+------+
6.3 1.0 0.7 0.7
--------+------+------+------+
6.4 1.0 1.0 1.0
--------+------+------+------+
Таблица значений критериев пересчитанных в числа <=1
Nпц\Nк 1 2 3
--------+------+------+------+
1.1 1.00001.00001.0000
--------+------+------+------+
1.2 1.00000.66001.0000
--------+------+------+------+
1.3 1.00000.50001.0000
--------+------+------+------+
1.4 0.00001.00000.2500
--------+------+------+------+
1.5 0.66000.66001.0000
--------+------+------+------+
1.6 0.62500.62501.0000
--------+------+------+------+
1.7 0.28570.85711.0000
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
2.1 0.00000.00001.0000
--------+------+------+------+
2.2 1.00001.00001.0000
--------+------+------+------+
2.3 0.00000.00001.0000
--------+------+------+------+
2.4 0.00001.00001.0000
--------+------+------+------+
2.5 1.00001.00001.0000
--------+------+------+------+
2.6 0.00000.00001.0000
--------+------+------+------+
2.7 0.00000.00001.0000
--------+------+------+------+
2.8 0.00000.00001.0000
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
3.1 1.00001.00001.0000
--------+------+------+------+
3.2 0.83331.00000.0000
--------+------+------+------+
3.3 1.00000.97500.0000
--------+------+------+------+
Nпц\Nк 1 2 3
--------+------+------+------+
4.1 1.00001.00001.0000
--------+------+------+------+
4.2 1.00001.00001.0000
--------+------+------+------+
4.3 1.00000.50000.7000
--------+------+------+------+
Nпц\Nк 1 2 &