The Hilton Hotels Corp. Its success and marketing solutions for it
Дипломная работа - Маркетинг
Другие дипломы по предмету Маркетинг
ambling portals of the company - Ladbrokes.com, Ladbrokescasino.com and Ladbrokespoker.com - serve on the present moment for about 600 thousand registered clients from 160 countries, providing realization of operations in 13 languages and with 17 various currencies.
Besides exclusive technological equipment Ladbrokes achieved for today the highest level of management, marketing and development of the services - said executive director of Hilton Group David Michaels. - And those tendencies, which now exist in the environment of the British legislators finishing work on the bill about a gaming (Gambling Bill), rather positively allow us to estimate perspectives of this field of activity of the group. Mr. Michaels does not hide that Hiltons direction lobby actively the promotion in parliament of the most favorable variants of this law, providing, in particular, a reduction of the rate of the taxation of gambling operations and stopping of restrictions on the functioning of electronic bookmakers terminals (Fixed Odds Betting Terminals, FOBTs). Now we develop the temps of opening of new terminals using already available and again created segments of our electronic network, - the managing director of the company Ladbrokes John ОReilly supplemented David Michael's words. - And by the end of the year this network should be replenished with 3.5 thousand game offices equipped on the last word of information technologies.now due to the profitableness of the gaming business the corporation provides to itself an exclusive position in the world market of services for rest, tourism and entertainments.
Marketing solutions in virtual space
The main innovations of Hiltons hotel chain appeared already after the death of the father-founder when the world entered the era of electronic commerce and electronic business. Following the precepts of Konrad Hilton, his followers could become the first who occupied all opened favorable niches - basically due to that the work on electronization of Hilton hotels and the infrastructure connected to it started long before all known the world nowadays - e-Business and IT-technologies. Today competitors are trying quickly to pass already passed by Hilton stages of technological reorganization and to spend a lot of money to the things on what Hilton collects dividends for a long time.1973 the company Hilton Hotels was the first in the world hotel business who introduced an information system HILTRON. With its help the client could receive data on presence of places and reserve rooms with railway and air tickets. An efficiency of the pioneer system appeared above all expectations - it had been successfully working for 26 years, and only in 1999 was replaced with more modern: Central Reservations System (CRS or HILSTAR), uniting 500 hotels all over the world.1985 the corporation started an exploitation of other system - marketing (Answer*Net), united in one network all regional offices and hotel complexes from the territory of USA. And after one decade was the first who joined in the World Wide Web - started to function an Internet-portal www.hilton.com and appeared with the support of the company American Express an own system of credit cards Hilton Optima.2002 the Hiltons hotel empire became one of initiators of the creation of united system of network booking WorldRes in which, except the hotel chain Hilton, resources of two other great players on the field of resort-hotel business - companies Accor and Six Continents were included.last, some time ago the company with success announced one more innovative service decision - an access to the wireless local network on the basis of switchboards of wireless connection Symbol Technologies. This communication complex was tested in Frankfurt Hilton, and it got popularity from administration and clients at once.the magazine Business review wrights: Steady, scale and all-round intrusion of the hotel empire in virtual cyberspace occurs in conditions of almost full decentralization of technological structures and their activity. The committee of directors, the general financial system and a united strategic line in Hilton are available - as in all companies. But there is no vice-president for IT-direction or any other main coordinator of electronic business in its staffs.provides corporation an extraordinary flexibility in such new sphere where everything varies literally not on days, and on hours. And also it testifies about the business feeling of those who continues the business of Konrad Hilton.
CONCLUSION
In my project work I showed the main marketing solutions of the Hilton Hotels Corp. thanks to what this company became one of the leaders of the world hotel industry and hospitality.my theoretical part I showed what is hospitality and its modern tendencies. I did it because I think that without these things some moments in my project work would not be seemed as important as they should.made my own research and all the results were shown below the graphs.marketing concept was represented by Hilton in the hotel Mobley in reducing the meters in restaurant and increasing of the number of rooms and also in making glass show-windows. This concept is now used all over the world.evidence I showed on the examples of several hotels which can be used by businessmen and holiday-makers. As I said this solution was new for the hotel industry and this combination of different peoples goals gave a lot of profit for Hilton Hotels Corp.today practically all large hotels are included into any hotel chain, by what they involve more clients. This concept of franchising was tried by Hilton Corp and now is known all over the world.my work I wrote a lot about the development of a new product because I think that it is one of the most important and difficult things for every company because it leads to serious risks. The unification of Hilton Corp. and Ladbrokes opened a new era for hospitality and saved this company from great losses because of the terrorism.the last solution that I discussed is the entrance in the virtual sphere. It opened new possibilities for the company and clients (visitors) to communicate with each other.the end I want to say that Hiltons corporation is now known all over the world and it is one of the most profitable and respected international chains and I am sure it would not be possible to do without these marketing (sometimes risky) solutions.
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