Procedure of preparation business-plan
Информация - Маркетинг
Другие материалы по предмету Маркетинг
#39;s Site - this service usually involves working with the customers property and seldom deals with factors that the customer deems confidential. Examples of this type of service would be: lawn service, typewriter repair, office cleaning, trucking service, etc.
Impersonal Service at Servicers Site - this service usually involves working with the customers property and seldom deals with factors that the customer deems confidential. The service is traditionally provided at the servicers enterprise. Examples of this type of service would be: auto mechanic, TV repair, etc.
Impersonal Service, Volume - this type of service is usually designed such that the same service will satisfy the needs of all customers. It is often the case that the servicer and the customer never meet. Examples of this type of service would be: classified ads, storage lockers, money changers, etc.
Income Statement - (sometimes called Profit & Loss statement) a statement of revenues and expenses.
Installation Goods - products requiring large and expensive capital investments that will have a long life. This could include homes, office buildings, manufacturing facilities, and other types of commercial facilities or equipment such as tractors, printing presses, cranes and robotic assembly line processors.
Intangible Assets - non-physical assets such as patents, trademarks, a customer base, brand recognition of your products, etc. This is sometimes called goodwill.
Inventory Turnover - a ratio for evaluating sales effectiveness. For a given accounting period divide total revenue for the product by the average retail value of the product inventory.
Licensing agreement - an agreement between two enterprises allowing one to sell the others products or services and to use their name, sales literature, trademarks, copyrights, etc. in a limited manner.
Liquidity - the percentage of an enterprises assets that can be quickly converted into cash.
Long Term Assets - (sometimes called fixed assets) these are usually non-liquid assets that are integral to the enterprises day to day business operations such as plants, equipment, furniture and real estate.
Long Term Liabilities - all debts that are not current liabilities, that is, debts that are not due until at least one calendar year in the future.
Market Life Cycle - the period of time that a substantial segment of the buying public is interested in purchasing a given product or service form.
Market segmentation - is the process of dividing a broad market into smaller specific markets based on customer characteristics, Buying power, and other variables.
Market Share - the percentage of the total sales (from all sources) of a service or product represented by the sales made by your enterprise. i. e. your sales divided by total sales.
Material Goods - normally raw or processed materials such as coal or steel that will become part of the purchasers end product.
Net Profit - total revenues less total expenses.
Net Worth - assets minus liabilities.
On-Site Sales Method - selling directly to the end user using a sales force that calls on the prospect at their home or place of business.
Partnership - a legal relationship between two or more individuals to conduct a specifically defined business.
Parts/Sub Assembly Goods - products that will normally become a part of the purchasers end product. Examples are screws, bolts, transistors, printed circuits, electric motors, forgings, castings, etc.
Personal Service at Customers Site - this service can be a one-to-one or one-to-many relationship between the servicer and customer, sometimes dealing with factors that the customer deems confidential. The service is traditionally provided at the customers enterprise. Examples of this type of service would be: tutoring, consulting, etc.
Personal Service at Services Site - this service is usually a one-on-one relationship between the customer and services, often dealing with factors the customer deems confidential. The service is traditionally provided at the services enterprise. Examples of this type of service would be: doctor, lawyer, accountant, educational institution, etc.
Personal Service, Volume - some services deal with very high volumes but still require the "personal touch". Examples are airline services or a parcel delivery service like Federal Express.
Product Benefits Advertising - a "product benefits" ad is designed to acquaint the prospect with the strengths of the product or service and the benefits resulting from those strengths.
Product Family Advertising - a "product family" ad is designed to convince the prospect that they have a wide range of functionality to choose from today and after they buy they will not be locked into a single product or service environment in the future.
ROI - (Return on Investment) Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability.
Service/Product Mix - this business, while involving both service and product, is distinct in that the quality of the service is often more important than the product received. Examples of this type of service would be: fast food, catering, telephone, etc.
Service Goods - goods viewed by the consumer as competitive products offering a standard "service" and are basically words, so they will "shop" to get the best price. This would include such products as lawnmowers, refrigerators, television sets, automobiles, etc.
Sole Proprietorship - an enterprise that is owned by a single individual.
Specialty Goods - goods that appeal to a large segment of the buying public and are considered "special" enough that the consumer will specifically ask for the product. For instance, if you invented a cigarette that tasted good and was also proven to be good for your health, people would probably ask for the "healthy cigarette" (even if they didnt know the name). The type of product is not the issue, but rather whether the product is "special" enough that the consumers will "seek it out".
Strategic Relationships - an agreement between two or more enterprises to conduct specified business processes in a joint manner. Usually related to technology development and/or marketing and distribution efforts.
Supplies Goods - production support products that will not become a part of the purchasers end product. Examples are drill bits, machine lubricants, wiping rags, etching chemicals, pencils, paper, paper clips, etc.
Trademark - the name of a product or service that has been legally registered as the property.
Bibliography
1.Belkin, Lisa, The Art of Making a Plan and Making It Happen. - New York Times. December 18, 2006.
2.Jones, Rebecca, Business Plans: Roadmaps for Growth and Success. - Information Outlook. December, 2010.
.Kvint, Vladimir, The Global Emerging Market Strategic Management and Economics. - USA: A Modern Library Chronicles Book 2003. P.98.
.Levi, Maurice D., International Finance The Markets and Financial Management of Multinational Business. Inc. - USA: McGrow-Hill Publishing Company 2006. P.67.
.Pinson, Linda, Anatomy of a Business Plan. - Phoenix Business Journal. September 29, 2008.
.Tiffany, Paul Peterson, Steven D., Business Plans For Dummies. - USA: IDG Books Worldwide, Inc. An International Data Group Company 2003. P.105.