Procedure of preparation business-plan
Информация - Маркетинг
Другие материалы по предмету Маркетинг
. In both cases, companies with a strong portfolio are generally in a better position to negotiate.
,protectcurrentorfutureproductpositions,providecompetitiveadvantage,andaddvaluethroughcreative,nontraditionalapplications.,thecompanysintellectualassetmanagementstrategymustbeformulatedwithanunderstandingofthetopographyoftheIPworld,eitherbygeographyortypeofindustry.">But to maximize the value of their intellectual assets, companies must understand how they support enterprise business strategy , protect current or future product positions, provide competitive advantage, and add value through creative, nontraditional applications., the companys intellectual asset management strategy must be formulated with an understanding of the topography of the IP world, either by geography or type of industry.
Conclusion
Еvery entrepreneur, starting his activities, must image the perspective necessity in financial, material, manpower and intellectual resources and their receipt sources very carefully.its necessary to know how to calculate clearly the effectiveness of using sources during the venture working process.entrepreneurs wont be able to make progress, it they wont plan their activities carefully and efficiently.is important to gather and accumulate the information about target markets status, about competitors position there and about ones perspectives and abilities.all the varieties of entrepreneurial forms, there are the key regulations, suitable in fact in almost all areas of commercial activities and for different firms, but necessary for preparing in time and get round the potential hardships and dangers and to decrease risk in your purposes achievement.important task is a problem of investments attraction, including the foreign in the acting and developing company.s necessary to argue and substantiate the issue of projects, requiring investment.need to use business plan for these and some other purposes.is proven that business plan is the working instrument, using at all the entrepreneur ship scopes.plan describes the functioning process of the firm, the way which its managers are going to achieve their purposes and problems of increasing the profitability of work.well designed business plan helps the firm to grow, conquer new positions on the market, where it is functioning to design perspective plans of ones development. From the letters analysis we can see that business plan is a regular documents.is updated systematically, it is amended, related to changes inside the firm and on the market, where the firm acts.to the fact that business plan is a result of researching and organized working, which purpose is learning of specific line of activity of the firm (product or services) on a certain market and in the current organizational and economic conditions, it is based on:production design of certain goods-making the new type of products or provision of new services (particular qualities of needs satisfaction etc.);analysis of production and business activities and commercial activities of organization, purpose of which is selection of its strengths week nesses, specificity and differences from words firms;of concrete financial, techno-economic mechanisms and institutional arrangements, using at economics for realizing of concrete problem.plan is one of the constituent documents which set the firm strategy.the same time it is based on the general concept of firms development, develops economical and financial aspect of the strategy more carefully, give techno-economics justification to specific arrangements.plan covers one of the parts of investment program, the implementation period of which is usually limited to one of a few years (often corresponding with the times of medium-term credit and long-term credit), which lets give quite economic assessment to scheduled arrangements.plan help to solve a lot of problems, but the main are:of economical expediency of the directions of the firms development;of expected financial results of activities, first sales volume, amount of profit, amount of income on capital;definition of the intended sours of funding for implementing the chosen strategy, i. e. ways for concentrating the financial resource;selection of workers, which are able to realize the plan.to the work we can see that every problem can be solved only in relation with the others.main and primary section of business plan is a section "Financial plan".business plan is a sales tool. It must look professional and read well to be effective.plan is in important thing for increasing the capital of the company.plan is a base of business-proposal during the conference with a future partner.plays an important role in inviting the main staff of the firm for work., a good prepared business plan is not only internal document of the firm, but is it also a document which can draw the investor.are some general guidelines that every entrepreneur must follow to develop the overall form of a business plan.
Glossary
Accessory Goods - products required by commercial operations to conduct business, such as: office copiers, automobile wheel balancers, auxiliary power supplies, air compressors, etc.
Accounts Payable - short term debts incurred as the result of day-to-day operations.
Accounts Receivable - monies due your enterprise as the result of day-to-day operations.
Accrual Based Accounting - an accounting method that enters income and expenses into the books at the time of contract versus when payment is received or expenses incurred.
Assets - all real or intellectual property owned by the enterprise that has a positive financial value.
Balance Sheet - a statement of assets and liabilities.
Barriers to Entry - conditions that create difficulty for competitors to enter the market. For example, copyrights, trademarks, patents, dedicated distribution channels and high initial investment requirements.
Break-Even Point - the point at which revenues are equal to expenses.
Business Services - services offered to commercial enterprises, such as: equipment maintenance, supplying of part time personnel, engineering, design and management consulting, etc.
Capital - the financial investment required to initiate and/or operate an enterprise.
Cash Based Accounting - an accounting method that enters income and expenses into the books at the time when payment is received or expenses incurred.
Cash Flow - the transfer of monies into and out of an enterprise.
Collateral - assets that can be pledged to guarantee a loan.
business plan market analysis
Convenience Goods - goods often used by the consumer, but the consumer is unwilling to spend shopping time to acquire them. This covers a broad spectrum of products including candy, cigarettes, drugs, newspapers, magazines and most grocery products.
Corporate Image Advertising - a corporate image ad is designed to primarily promote the enterprise and secondarily promote the products or services of the enterprise.
Cost of Goods - the direct costs involved in producing a product or service which usually includes labor and materials.
Cost of Sales - the cost of goods plus the expenses involved in selling and delivering the product or service.
Current Assets - assets that can be converted quickly to cash.
Current Liabilities - all debts incurred in the normal day-to-day business and due within one calendar year.
Debt Service - the regular payments required to keep a loan current.
Depreciation - the gradual erosion of the usability and value (possibly due to obsolescence) of an enterprises fixed assets. In some cases depreciation can be declared as a tax deduction.
Direct Sales Method - selling direct to the end user with promotional efforts using advertising, direct mail or telephone sales.
Distributor - an enterprise that purchases your products for resale to their customers who are usually retail outlets. The distributor expects to receive a significant price discount for providing the distribution service.
Distribution Channel - the path your product follows to be delivered to the end user. This may be through distributors, retail outlets, self service outlets, vending machines, telephone sales, direct mail sales, etc.
Equity - a percentage ownership of an enterprise, usually in the form of stock.
Fashion Goods - goods where style is important and price is secondary. These products could include clothing, jewelry, furniture, draperies, and dishes, but can sometimes be stretched into other areas such as umbrellas, walking canes, cigarette holders, etc.
Fixed Assets - (sometimes called long term assets) these are usually non-liquid assets that are integral to the enterprises day-to-day business operations such as plants, equipment, furniture and real estate.
Fixed Costs - the day-to-day cost of doing business that is pre-committed, such as salaries, insurance, lease expenses, utilities, etc.
Full Service Retail Sales Method - selling from a sales outlet directly to the end user at retail prices with sales personnel who can explain the purpose and value of the product or service.
Gross Profit - revenues less cost of sales.
Impersonal Service at Customer&