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91. Morgan, William T. (1986). The scienceof qualitative research Journal of Advertising Research 26:RC16-RC19.

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104. Rosenstein, Alvin J. (1976).Quantitative — yes,quantitative —applications for the focus group, or what do you mean you've never heard ofлmultivariate focus groups Marketing News 9: 8 (Also pp. 118-119 inHigginbotham and Cox, 1979).

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126. Brenner, M. (1981). Patterns ofSocial Structure in the Research Interview. In Social methods and Social Life.M. Brenner, ed. pp. 115-158. London: Academic Press.

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152. Kvale, S. (1983). The QualitativeResearch Interview: A Phenomenological and a Hermenentical Mode ofUnderstanding. Journal of Phenomenological Psychology 14:171-196.

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161. McCracken, Grant (1988). The LongInterview. Newbury Park: Sage.

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164. Mishler, EG. (1986). ResearchInterviewing: Content and Narrative. Cambridge: Harvard UniversityPress.

165. Mostyn, Barbara (1985). The ContentAnalysis of Qualitative Research DAte: A Dynamic Approach In The ResearchInterview: Uses and Approaches. Brenner, M., J. Broun, and D. Canter, eds. pp.115-145. London - Academic Press.

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168. Price, Laurie (1937). EcuadorianIllness Stories: Cultural Knowledge in Natural Discourse. In Cultural Models inLanguage and Thought. Dorothy C. Hoand and Naomi Quinn, eds. pp. 313-342. NewYork- Cambridge University Press.

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172. Sandelowski, Maigarete (1994).Telling Stories: Narrative Approaches in Qualitative Research. Image: Journalof Nursing Scholarship.

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