Реферат: Бизнес-план (RTF)
Ieienoa?noai i?ioanneiiaeueiiai aunoaai ia?aciaaiey
O?aeueneee ainoaea?noaaiiue yeiiiie/aneee oieaa?neoao
Eaoaae?a:
Yeiiiieea i?iiuoeaiiiai i?aaei?eyoey
AECIAN-IEAI
?oeiaiaeeoaeue: Onuiei A.A
Eniieieoaee: Iienaaa A.A.
Eaaiia N.A.
Aeaoa?eiao?a
1998a
Iaeaaeaiea
?acthia
3
Iienaiea oiaa?a (oneoae)
4
Ioeaiea ?uiea nauoa
5
Ioeaiea Eiieo?aioia
6
Ieai ia?eaoeiaa
7
Ieai i?iecaiaenoaa
8
Caeoiea nu?uey iaoa?eaeia eiiieaeoothueo
8
I?iecaiaenoaaiiue oeeee
8
Ecaea?aeee ia aaeeieoeo i?iaeoeoeee
8
?an/ao oi/ee aacoauoi/iinoe
9
I?aaiecaoeeiiiue ieai
10
TH?eaee/aneee ieai
13
Ioeaiea ?eneia
11
Oeiainiaue ieai e oeiainiaay no?aoaaey 14
Io/ao i aeaeaeaiee aeaiaaeiuo n?aaenoa
14
1.?acthia
*anoiia i?aaei?eyoea Oaeeen auei ia?aciaaii a 1991 aiaeo e aanue ia?eiae
naiaai nouanoaiaaiey caieiaeinue iioiaie oi?aiaeae i?iaeoeoaie ieoaiey.
A ianoiyuaa a?aiy , aeaeay ?anoe?eoue noa?o naiaai aeciana i?aaei?eyoea
?aoaao caiyoueny i?iecaiaenoaii e nauoii nianoaaiiie i?iaeoeoeee, a
eiaiii iaeiiaca. Enoiaey ec naieo aiciiaeiinoae, i?aaei?eyoea ?aoaao
auioneaoue aeaoaaue e ea/anoaaiiue iaeiiac, /oi iicaieeo aio caiyoue
ionoothuoth ieoo a a. Aeaoa?eiao?aa.
Aeey i?iecaiaenoaa iaeiiaca iaiaoiaeeii eoieoue iai?oaeiaaiea, a nayce n
/ai ia?aiia/aeueiua eiaanoeoeee ninoaayo 215000 ?oaeae. Oeiaine?iaaiea
aoaeao i?iecaiaeeoueny ca n/ao ia?ani?aaeaeaiiie i?eauee i?ioeuo
ia?eiaeia. I?e yoii i?aaeiieaaaaiue iauai i?iaeaae ninoaaeo 2.7 iei.
aaii/ae a aiae, iaeeaeaaiay /enoay i?eaueue ninoaaeo 386800 ouny/
?oaeae, o.a. i?iaeo iieiinoueth ieoieo naay /a?ac 8 ian.
O.I. oeaeyie ianoiyuaai aecian ieaia yaeythony:
· I?i?aaioea iaeiiai ec aiciiaeiuo aa?eaioia ?anoe?aiey aeciana e
oaaee/aiea i?eauee
· Ieaie?iaaiea i?iecaiaenoaa e i?iaeaaee oiaa?ia
· Iiauoaiea eieaeaea oe?iu
2. Iienaiea oiaa?a (oneoae).
I?iaeoeo - iaeiiac, oeia I?iaainaeue, i?aaeiacia/ai aeey oaeiaeaoai?aiey
aeeciaiiuo iio?aaiinoae /aeiaaea.
?anoaniaea a y?eea, oeaaoiua aaii/ee ii 0,25ea.
Aiciiaeia aeiaaaea ?acee/iuo, iaoo?aeueiuo a?iiaoe/aneeo aauanoa, /oi
iicaieeo naeaeaoue yoio i?iaeoeo aieaa ?aciiia?aciui e iiioey?iui.
Aeaaiia ioee/ea auioneaoueny aoaeao ia naiii nia?aiaiiii, yooaeoeaiii
iai?oaeiaaiee; ec i?iaeoeoia aunoaai ea/anoaa, /oi oeo/oeo aeoniaua
ea/anoaa e iiauneo i?iecaiaeeoaeueiinoue o?oaea.
3. Ioeaiea ?uiea nauoa.
Ia iniiaaiee i?iaaaeaiiuo ia?eaoeiaiauo enneaaeiaaiee, a oaeaea ia
iniiaaiee oiai, /oi i?aaei?eieiaoaeue ieiei 5 eao caieiaeny caeoieie
e ?aaeecaoeeae iioiauo ia?oee i?iaeoeoia ieoaiey, a o./. iaeiiaca; auei
onoaiiaeaii, /oi iaeiiac iiaoo iieoiaoue 2% aeeoaeae Naa?aeeianeie
iaeanoe eaaeaeue aeaiue, o.a. 90000 aaiie. Aeey nieaeaiey ?enea,
i?iecaiaenoaaiioth i?ia?aiio niecei a 10 ?ac, o.a. i?iecaiaeeoue aoaeai
9000 aaiie a aeaiue, eee 225000 aaiie a ianyoe.
Ii ia?a ?acaeoey i?iecaiaenoaa, caieaie?iaaii ?ac?aaaouaaoue e
auioneaoue ae?oaoth i?iaeoeoeeth ia yoii aea iai?oaeiaaiee (iai?eia?:
ai?/eoea, eao/oi), /oi iicaieeo oe?aieoue iieiaeaiea oe?iu ia ?uiea
i?iecaiaeeoaeae ieuaauo i?iaeoeoia.
4. Ioeaiea eiieo?aioia.
Ia naaiaeiyoiee aeaiue e?oiiaeoee i?iecaiaeeoaeue e i?iaeaaaoe iaeiiaca
Naa?aeeianeee aee?iaie eiiaeiao, a oaeaea ia ?uiea i?enoonoaoao
eiii?oiue iaeiiac. Oio e ae?oaie iaeiiac oi?ioaai ea/anoaa e
niioaaonoaaiii eiatho aunieoth oiaa?ioth noieiinoue. Ii aunieea oeaiu ia
i?eaeaeatho ianniaiai iieoiaoaey, o.e. naiae eiathueo aeioiae a
i?aaeaeao i?iaeeoi/iiai ieieioia aieueoeinoai, e ?acieoea a oeaia 5%-10%
ieaaeaony nouanoaaiiie.
Nouanoaoao oaeaea ?yae iaeuo i?iecaiaeeoaeae iaeiiaca ia
iai?iecaiaeeoaeueiii iai?oaeiaaiee, neaaeiaaoaeueii, aieaa ieceiai
ea/anoaa, /oi ia i?eaeaeaao iieoiaoaey.
O/eouaay ana yoe oaeoi?u, iiaeii ?ann/eouaaoue, /oi iao iaeiiac caeiao
iaeii ec eeaee?othueo iano ia ?uiea.
5.No?aoaaey ia?eaoeiaa.
Eniieuecoai iaoiae oeaiiia?aciaaiey a ieaeieo i?aaeaeao oeai
eiieo?aioia. A ni/aoaiee n aunieei ea/anoaii, /oi iaania/eo iai oniao.
AANOeAIAIioiaay oeaia iaeiie aaiee 250 a2.20 ?oa
Noaia ?aaeecaoeee iaeiiaca:50% auaiceony ia nianoaaiiue ioen-neeaae, 30%
ia iioiaua aacu e ?uiee ai?iaea, 20% a iaaaceiu.
6.Ieai i?iecaiaenoaa.
Ni?in 90000 aaiie a aeaiue. I?iecaiaeeoaeueiay i?ia?aiia 9000 aaiie a
aeaiue eee 225000 aaiie a ianyoe.
Iai?oaeiaaiea, i?iecaiaeeoaeueiinoueth 5 oiii i?iaeoeoeee a niaio,
iieoiaai ia Ia?ineii Yeaeo?i-Iaoaie/aneii caaiaea.
Oeaia iai?oaeiaaiey 185000 ?oaeae.
Aua?aiiia iai?oaeiaaiea iiaeoiaeeo ii iiuiinoe o.e. iaia/aii auioneaoue
9000*0,25=2,25oiiiu a niaio, a caian iiuiinoe aoaeao eniieueciaai aeey
iiauoaiey yooaeoeaiinoe i?aaei?eyoey.
6.1. Caeoiea nu?uey iaoa?eaeia e eiiieaeoothueo.
Nu?ue? caeoiaaony ia iioiauo oe?iao e aacao a. Aeaoa?eiao?aa. Ei?iaee
caeoiathony ia Aeaoa?eiao?aneie oaa?eea aoiaaeiuo ecaeaeee, aaii/ee,
aianoa n yoeeaoeie caeoiathony a Oo?oeee. Ea/anoai eiiieaeoothueo
ii?aaeaeyaony aecoaeueii, a oaeaea e iei i?eeaaathony na?oeoeeao e
aeieoiaiou, ii?aaeaeythuea eo ea/anoai
6.2. I?iecaiaenoaaiiue oeeee.
· Ia?aay noaaeey neeaaee?iaaiea. Ana nu?uea, aaii/ee, ei?iaee,
caeoiathony e aeinoaaeythony ia neeaae nu?ueaauo iaoa?eaeia. Oai eo
o?aiyo, iiea iie ia iiiaaeiayony.
· Aoi?ay noaaeey nianoaaiii i?iecaiaenoai.
· O?aouey noaaeey ?aceea: aioiaue iaeiiac ?aceeaaaony ii aaii/eai.
· *aoaa?oay noaaeey oiaeiaea: aaii/ee cae?uaathony e neeaaeuaathony a
ei?iaee, a ei?iaee o?ainii?oe?othony a oieiaeeeueieee.
6.3.Ecaea?aeee ia aaeeieoeo i?iaeoeoeee.
Noaouee cao?aoNoiia,?oa.Iaoa?eaeu nu?uea e
eiiieaeoothuea1a?aiaea0,07?anoiaeu ia o?ainii?o 0,09ca?aaioiay ieaoa
?aai/ei0,18?anoiaeu ia i?iaeaaeo
0,03aii?oecaoeey0,01yia?ai?ano?nu0,004i?i/ea ?anoiaeu0,116Eoiai1,5
6.4. ?an/ao oi/ee aacoauoi/iinoe.
? oeaia ca aaeeieoeo ecaeaeey (2?.20eii.)
V ia?aiaiiua ecaea?aeee (1?.38,4eii.)
F - iinoiyiiua ecaea?aeee (11,6eii.)
X oi/ea aacoauoi/iinoe.
7. I?aaiecaoeeiiiue ieai.
Aeayoaeueiinoue i?aaei?eyoey eii?aeeie?oao aee?aeoi?, aooaaeoa?ey.
Niaaaeaieai aoaeao caieiaoueny ioaeae niaaaeaiey. Ii caieiaaony oaeaea
aeinoaaeie i?iaeoeoeee ia nianoaaiiue ioen-neeaae, ia iioiaua aacu e
?uiee ai?iaea.
8. TH?eaee/aneee ieai.
Oe?ia Oaeeen auea i?aaieciaaiia a 1991 aiaeo e ca?aaeno?e?iaaia eae
/anoiia i?aaei?eyoea n niaianoiie oi?iie nianoaaiiinoe.
Onoaaiue oiiae aue noi?ie?iaai ec /anoiiai eiouanoaa A?iiuei Aiae?ay
Iao?iae/a, a aeaeueiaeoai, aaia?aeueiiai e oeiainiaiai aee?aeoi?a.
O/?aaeeoaeue ianao ioaaonoaaiiinoue ii iaycaoaeuenoaai a i?aaeaeao
onoaaa oe?iu Oaeeen
9. Oeiainiaue ieai e oeiainiaay no?aoaaey.
*anoiia i?aaei?eyoea Oaeeen nouanoaoao 7 eao, e ca a?aiy naiae
aeayoaeueiinoe o oe?iu neiieeenue iaiaeua aeioiaeu. A nayce n yoei,
o/?aaeeoaeai auei i?eiyoi ?aoaiea i ?anoe?aiee i?iecaiaenoaa.
Ia?aiia/aeueiua eiaanoeoeee ninoaayo 215 000?oa.
Oeiaine?iaaiea aoaeao i?iecaiaeeoueny ca n/ao ia?ani?aaeaeaiiie i?eauee
i?ioeuo eao.
Io/ao i aeaeaeaiee aeaiaaeiuo n?aaenoa
Eioa?aaeua?aiaie1(10)%2(30)%3(70)%4(100)%Au?o/ea io
?aaeecaoeee148,5475,51039,51485Eiyooeoeeaio
eioeyoeee1,021,021,021,02Au?o/ea n o/aoii eioeyoeee15148510601514,7Eoiai
i?eoie:15148510601514,7Eiaanoeoeeiiiua ecaea?aeee0000Eiaanoeoeeiiiua
ecaea?aeee n o/aoii0000eioeyoeeeIia?aoeeiiiua
cao?aou-180-385-785-1025Iia?aoeeiiiua cao?aou n
o/aoii-183,6-392,7-800-1045eioeyoeeeIaeia-64,26-137,4-280-367Iaeia n
o/aoii eioeyoeee-65,3-140-285,6-373Eoiai
iooie:-248,9-532-1085,6-1418*enoue iioie aeaiaaeiuo
n?aaenoa-97,9-47-2596,7oi aea ia?anoathuei eoiaii-144,9-165,9-69,2
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