The positive image as are important component of being competitive on the tourist market
Информация - Иностранные языки
Другие материалы по предмету Иностранные языки
constantly and correct given results.positive image increases competitive ability of the company on the market. It attracts consumers and partners, speeds up sales and increases its volume. It make easer an access of difference resources: financial, informational, human, material, etc. Creating of image is work not only experts in different spheres (marketing, advertising, PR), but service providers, who interact with clients directly. Image of the enterprise make not only due to variety action. The quality of service, relationship personnel to their employer, clientele and their own activity have significance for image more than an advertising and a presentation.
Literature
1.Александрова А.Ю. Международный туризм: Учебное пособие для вузов. - М.: Аспект Пресс, 2001.
.Б. Джи "Имидж фирмы: планирование, формирование, продвижение" 1999г
3.Квартальнов В. Менеджмент туризма: Туризм как объект управления. - М..: Финансы и статистика, 2002.
4.01(01)2007">Горбаткин Д. Корпоративная имиджелогия №01 (01) 2007
.">
.">
7.">