Designing a website for a new company "Grand Record" cinema
Контрольная работа - Маркетинг
Другие контрольные работы по предмету Маркетинг
03 McGraw Hill/Irwin Appendix.
Table 1
GRAND RECORD SUMMARY FOR AN E-COMMERCE SITEBudget DescriptionPer Year CostTotalPercentage (%) PHASE I: $50,000 BUDGET (A) Consultancy, set-up and development fees: Consultancy, creative design, development fee, including project review (industry estimate of 15-20% of $50,000) 9,000.00 1. Web hosting fees (up to 50 products, static web pages) 3,800.002a. First year on-line fee3, 200.002b. Site maintenance (static web pages) 3,000.0019,000.0012% (B) Advertising and Promotion: Printing & stationery BFD logo and URL address700.003. Search engine ("Gold subscription includes up to 200 search engines and directories using keywords 100.00And keyword phrases. 4. Radio advertisement49,000.00Launch party discounts, giveaways, contest prizes3,000.0052,800.0069%5. Banner advertisement (3 months) 9,000.0019%TOTAL80,800.00PHASE II: ADDITIONAL BUDGET OF $30,0002c. Site maintenance (dynamic web pages) 7,500.0015%6. SSL-enabled web hosting fee2,000.0010%7. Customer Service Representative30,000.0067%SUB-TOTAL39,500.00TOTAL FOR PHASE I & PHASE II120,300.00
Table 2. Profit And Loss
PARTICULARSYEAR 1 (RM) YEAR 2 (RM) YEAR 3 (RM) SALES: General Operation540,000648,000666,000Service Catering300,000364,000388,000Total revenue840,0001,012,0001,054,000Less: Cost of Ticket Sold (252,000) (303,600) (316, 200) GROSS PROFIT588,000708,400737,800Less: ExpensesConsultancy, set up & development fee (Note 1) 9,00000Salaries expenses300,000330,000363,000Rent expenses182,000182,000182,000Advertising & promotion expenses (Note 2) 68,00068,00055,000General expenses40,00045,00047,000Net Profit / (Loss) (11,000.00) 83,40090,800
Home page with Welcome note
Second page - ABOUTэ
Third page - TODAY
Fourth page - TOMORROW
Fifth page - CONTACTS