Разработка комплекса маркетинга для видеокамер
Курсовой проект - Маркетинг
Другие курсовые по предмету Маркетинг
,121,127
15 - 10%-Другое25,41,51,56,62,64,65,71,77,82,89,91,96,107,109,113,117,132,133,141,148
21 - 14%3.Где вы предпочитаете покупать телефон?- в сетевых магазинах1,3,5,8,9,10,19,22,32,34,41,46,47,52,70,74,78,84,85,87,88,89,91,93,95,96,100,101,102,104,105,107,109,113,115,117,119,121,122,124,126,136,138,142,150
45 - 30%-в магазинах-салонах4,6,11,14,16,21,27,42,53,57,62,66,69,79,86,94,97,110,116,125,127,128,129,131,133,135,137,141,143,146,147,148,149
33 - 22%- Internet-магазинах35,58,76,92,140,
5 - 3,3%- в специализированных магазинах2,7,12,13,15,17,18,19,20,24,25,26,29,30,31,33,36,37,38,39,40,43,44,45,48,49,50,51,54,55,56,59,60,61,63,64,65,67,68,71,72,75,77,80,81,82,83,90,98,99,103,106,108,112,114,118,120,123,130,132,134,139,144,145
64 - 42,7%- не имеет значение28,73,111
3 - 2%4. Какой вид видеокамеры Вы предпочитаете? - Цифровую1,4,5,9,11,12,13,17,18,19,22,25,28,30,35,39,41,43,44,48,50,51,52,54,56,59,60,64,70,74,76,78,79,80,86,91,101,102,109,114,115,119,121,122,129,132,137,138,147,148,150
51 - 34%-Аналоговую2,3,6,7,8,10,14,15,16,20,21,23,24,26,27,29,31,32,33,34,36,37,38,40,42,45,46,47,49,53,55,57,58,61,62,63,65,66,67,68,69,71,72,73,75,77,81,82,83,84,85,87,88,89,90,92,93,94,95,96,97,98,99,100,103,104,105,106,107,108,110,111,112,113,116,117,118,120,123,124,125,126,127,128,130,131,133,134,135,136,139,140,141,142,143,144,145,146,149
99 - 66%5.Какого формата видеокамеру Вы предпочитаете?-Цифровые Flash1,2,3,4,5.6,7,10,11,12,13,16,17,18,25,41,42,45,50,54,51,56,57,58,61,63,69,71, 72,76,79,80,81,82,83,85,87,90,92,94,100,117,132,133, 140,143,145,148
48 - 32%- Цифровые DVD8,9,14,14,22,24,26,28,30,31,33,39,43,44,46,47,48,49,52,53,59,60,62,64,65,66,67,68,70,73,74,75,77,78,84,86,88,89,91,93,95,96,97,98,99,101,102,103,105,107,109,110,111,114,119,120,121,122,123,124,126,129,130,131,134,135,137,138,141,142,144,146,150
73 - 48,7%- Цифровые HDD55,113,115
3 - 2%- Другой19,20,21,23,27,29,32,34,35,36,37,38,40,104,106,108,112,116,118,125,127,128,136,139, 147,149
26 - 17,3%6. Какого цвета видеокамеру Вы предпочитаете?-Чёрную1,2,4,8,9,11,12,16,17,19,20,21,23,24,26,27,28,30,32,37, 38,39,40,41,42,44,48,51,52,55,56,59,62,63,66,69,72,74,77,78,81,82,86,87,90,91,93,94,96,97,100,101,104,105,108,109,112,113,117,118,119,121,122,125,126,129,130,132,133,135,141,142,143,144,146,149,150
77 - 53 %- Серебрянную3,5,7,10,13,14,18,22,29,33,34,35,36,43,45,46,47,49,50, 53,57,60,61,67,70,75,79,80,83,85,89,92,95,98,99,102,103,106,107,110,111,114,115,116,120,123,124,127,128,131,134,136,137,138,139,140,145,147,148
59 - 40 %- Синюю6,15, 25, 31,54,64,68,71,73,76,84
11 - 7,3 %- другую58,65,88
3 - 2 %7. Вы предпочитаете видеокамеру с пультом ДУ?- да1,2,3,4,5,6,7,9,10,11,12,14,15,16,17,18,19,20,22,23,24, 26,28,29,30,33,34,35,36,37,39,40,41,42,43,44,45,46,47,49,50,51,52,53,54,55,57,58,59,60,62,63,65,66,67,69,70,71,72,74,75,76,77,78,80,81,82,84,85,86,87,89,91,91,93,94,96,97,98,99,100,101,102,103,104,105,106,107,108,109,110,112,113,114,115,116,117,118,119,120,122,123,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,143,144,145,146,147,148,149,150
125 - 86 %- нет-8,13,21,25,27,31,32,38,48,56,61,64,68,73,79,83,88,90,95,111,121, 124,125,137,142
25 - 16,7%8. Какая продолжительность автономной работы Вас интересует?- до 1 часа-1,2,4,6,8,9,10,11,13,14,18,20,21,28,30,32,37,38,39,40, 41,42,44,48,51,52,54,55,56,58,59,62,63,64,65,66,69,71,72,74,76,77,78,81,82,84,86,87,88,90,91,93,94,96,97,100,104,105,108, 109,112,113,117,133, 144,146,149,150
68 - 47 %- с 1 часа до 1,5-3,5,15,16,17,19,36,43,45,46,47,49,50,60,61,67,70,75,79, 80,83,102,103,106,107,115,116,120,127,128,131,134,136,137,139 ,141,142
37 - 25 %- с 1,5 до 2-х-7,23,24,26,27,53,57,89,92,95,101,110,118,119,121,125,130, 132,138,143,145,147,148
23 - 16 %- более 2-х часов12,22,25,29,31,33,34,35,68,73,85,98,99,111,114,122,123,124, 126,129,135,140
24 - 16 %9. Какое разрешение матрицы Вас интересует?- 0,4 МПикс13,25,31,33,42,53,54,68,70,73,81,84,110,123,139
15 10 %-0,8 МПикс14,15,18,29,34,35,36,43,44,50,51,55,56,57,61,62,63, 64,65,67,71,74,75,80,82,83,91,92,93,94,95,96,97,98,99, 100,103,109,111,112,115,116,117,118,120,124,127,128, 129,131,132,133, 145,146
54 37 %- 1,2 МПикс1,2,4,8,9,11,12,16,17,19,20,21,23,24,26,27,28,90,101, 105,108
21 14 %- более 1,2 МПикс3,5,6,7,10,22,30,32,37,38,39,40,41,45,46,47,48,49,52, 58,59,60,66,69,72,76,77,78,79,85,86,87,88,89,102,104,106,107,113,114,119,121,122,125,126,130,134,135,136,137,138,140,141,142,143,144,147,148,149,150
60 41 . Вы предпочитаете видеокамеру со звуком?- да1,3,6,8,9,11,12,16,17,19,20,22,29,33,34,35,36,39,40,43,45,46,47,49,50,51,52,53,54,55,56,57,58,58,60,61,62,63,64,65,66,69,72,71,74,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104,105,106,107,108,109,110,111,112,113,114,115,116,117,118,119,120,121,123,124,125,126,127,128,129,130,131,132,133,134,135,136,137,138,139,140,142,143,144,145,146,147,148,149,150
118-78,7%- нет
2,4,5,7,10,13,14,15,18,21,23,24,25,26,27,28,30,31,32,37,38,41,42,44,48,67,68,70,73,75,122,141
32-21,3.Укажите степень важности для вас следующих факторов, влияющих на выбор видеокамеры. (4-очень важно;3-важно;2-скорее важно, чем не важно;1-скорее неважно, чем важно;0-неважно)- вид камеры 4 -1,2,3,4,6,10,14,17,19,21,22,24,25,26,29,31,34,36,38,39,42, 43,45,46,47,49,50,51,53,54,56,57,58,60,62,63,65,66,68,69,70,71,73,74,75,76,77,80,84,85,86,91,92,93,94,96,97,98,99,100,103,104,105,108,109,110,112,113,114,115,116,117,122,123,127,128,129,130,131,132,133,134,135,136,138,139,140,141,143, 144,145,146,147,148,149,150
96 64 %
3 7,9,16,20,28,32,37,41,44,48,52,55,59,61,67,72,81,82, 83,87,88,89,90,95,101,102,106,107,111,118,119,120,121,124,125,126,142
37 25 %
2 - 5,11,18,23,33,35,40,64,78,137
10 7 %
1 8,13,30
3 2 %
0 -12,15,27,79
4 3 %- Цена4 1,4,8,10,13,14,16,18,20,24,28,32,33,35,37,38,40,41,43, 44,45,48,50,51,52,54,55,56,57,59,60,61,63,64,66,69,70,71,74,76,78,81,82,84,85,86,87,88,89,91,92,93,94,95,100,101,102,103,104,105,108,109,110,111,112,113,114,115,122,123,132,133,134,135,136,137,142,143,144,145,146,147,148,149,150
85 58 %
3 - 2,3,6,17,21,22,26,29,34,36,42,46,47,53,58,62,65,67, 72,75,77,79,80,83,90,98,99,106,107,116,117,124,125,126,127,128,129,130,131,138,139,140,141,
43-27%
2 - 7,12,19,27,30,39,49,96,97,118,119,120,121,
13 9 %
1 5,11,15,25,31,68,73
7 4%
0 9,23
2 2 %-Матрица4 2,5,9,21,22,46,47,65,77,83,98,99,106,107
14 10 %
3 4,6,13,14,26,32,41,42,53,55,57,58,61,62,67,69,70,72, 80,84,85,86,87,88,89,90,92,93,94,101,102,108,109,110,111,116,117,124,125,126,138,139,140,141,144,145,146,147,148,149,150
51 35 %
2 3,8,17,27,29,34,36,39,51,54,64,75,79,96,97,103,104, 105,112,113,114,115,127,128,129,130,131,132,134,135,136,137,143
33 22 %
1 1,10,12,18,19,23,24,38,40,43,44,45,48,49,50,56,59, 60,63,66,71,74,76,78,91,95,100,118,119,120,121,122,123,133,142
35 24 %
0 7,11,15,16,20,25,28,30,31,33,35,37,52,68,73,81,82,
17 11%- Автономная работа4 -7,14,15,16,20,27,28,32,33,39,41,52,54,55,57,61,64,69, 70,75,81,82,84,85,86,87,88,89,92,93,94,101,102,103,104,105,108,109,110,111,112,113,114,115,132,134,135,136,137,143,144,145,146,147,148,149,150
57 39 %
3 -3,6,11,17,19,23,26,29,30,34,42,49,53,58,62,67,72,79, 80,90,96,97,116,117,118,119,120,121,124,125,126,127,128,129,130,131,138,139,140,141
40 27 %
2 8,9,10,24,36,37,38,43,44,45,46,47,48,51,56,59,60,63, 65,71,74,77,79,83,91,98,99,100,106,107,122,123,133,142
34 23 %
1 1,2,4,13,21,22,35,50,66,76,95
10 8 %
0 5,12,18,25,31,40,68,73,78
9-6%-Цвет видеокамеры4 1,2,3,15,16,17,20,21,22,28,29,34,50,52,54,66,76,81, 82,95,103,104,105,112,113,114,115,127,128,129,130,131,132,134,135,136,143
37 25 %
3 6,10,12,14,18,19,23,24,26,30,33,38,40,42,43,45,46,47,
49,53,56,57,58,60,62,63,65,69,70,71,74,75,77,78,80,84,85,86,91,92,93,94,98,99,100,108,109,110,116,117,122,123, 133,138,139,140,141,144,145,146,147,148,149,150
64 44 %
2-8,13,27,32,41,44,48,55,59,61,64,67,72,79,83,87,88,89, 90,101,102,106,107,111, 118,119,120,121,124,125,126, 137,142
33 23 %
1 - 4,5,9,11,35,37,51,96,97,
9 6 %
0 7,25,31,36,39,68,73
7 5 % 12. Какую сумму вы готовы заплатить?-до 5000 руб.4,12,13,18,16,27,33,42,53,57,58,63,67,76,79,86,92,94,97,110,116,129,130,137,141,143,149
27 - 18%-5001-1000 руб.1,3,5,6,7,9,10,11,14,17,19,20,21,32,34,37,38,39,44,56,61,62,66,68,70,71,74,75,82,84,88,91,96,98,105,108,114,119,123,124,126,127,128,132
44 - 29,3%-10001--150002,8,15,22,23,24,25,26,28,30,31,35,36,41,45,46,47,48,50,52,55,59,60,
64,65,72,77,81,83,85.87,89,93,95,99,100,102,104,106,107,109,111,
112,113,117,120,121,131,133,136,138,140,146,147,148
55 - 36,7%-15001-20000,49,51,54,69,73,78,80,90,122,125,134,135,139,142,144,1